PNR 2: Native Advertising Spending | Content Marketing as Journalism | WLS Radio

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This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose not yet transcribed

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Recorded26 Nov 2013

Publisherpnrmarketing.libsyn.com ↗

Handlerec:5848159

Show notes

Joe and Robert review the latest native advertising spending research, talk about the many names for content marketing, why traditional media is in trouble, and a bit about Dreamforce 2014. TOM example of the week: WLS Radio from Sears.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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