PNR 35: Does Sponsored Content Have a Trust Problem?

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This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose not yet transcribed

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Recorded15 Jul 2014

Publisherpnrmarketing.libsyn.com ↗

Handlerec:5848126

Show notes

In this episode of #ThisOldMarketing, Joe and Robert discuss Walmart's big data move and what it means for brands. The boys also discuss research showing that sponsored content may have a trust problem, as well as what an article looks like when a freelance writer goes off. Rants and raves includes Lebron's text-based decision announcement. This week's TOM example: Credit Suisse's magazine from 1895: Bulletin.

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