Meet Gajan Retnasaba. Gajan is the founder of Spiralyze, a Conversion Rate Optimization & A/B testing company. Spiralyze runs experiments on clients web pages to convert more of their traffic into leads and sales. Spiralyze has generated over $7 billion in value for clients including Medallia, CrowdStrike, Okta, NBA, NFL, MLB, ViaSat, American Express Global Business Travel, Stitch Fix, Neil Patel, RStudio, Netflix, Lowes, Blue Nile, Pepsi, ServiceMax, and Dreamhost. Gajan is a graduate of Harvard Law School. Prior to Spiralyze, Gajan worked at Jones Day and McKinsey & Company. Visit Gajan on the Web at https://spiralyze.com. Chapters 00:00 Sabir Welcomes Gajan Retnasaba 11:31 A Lesson Learned From IKEA 13:51 Always Make Steady Changes 16:05 Test, Test, and Test Again 19:30 Practicality vs Aesthetics 21:23 What is AB Testing? 25:18 A/B Testing in Action 37:19 The Quirks of A/B Testing 38:10 The Most Important Tool for Conversion Rate Optimization 43:11 Biased vs Unbiased Review Prompts 44:03 The Other Side of the Answer 49:46 Testing in the Real World 52:36 Do You Need a Big Budget for A/B Testing? 54:05 Do The Basics 58:03 Billion Dollar Tip We covered lots of conversion rate optimization methods and how to do A/B testing to growth hack your business. He also shared a $1 billion expert insight as one of his final insights. Watch the video interview here and take notes. https://growthbysabir.com/home/conversion-rate-optimization-with-gajan-retnasaba-100000-expert-insights-thisweekwithsabir-episode-017 Catch up with all the #ThisWeekWithSabir episode here: https://growthbysabir.com/#articles

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