Meet Aron Levin. Aron is the founder and CMO of Relatable. Relatable is a fast-growing influencer marketing agency with a team of 50 people across the globe. Clients include large consumer brands like Samsung, Adobe, Google, Volvo, Ralph Lauren and Chiquita– but also direct-to-consumer startups like Lifesum and bioClarity. Before founding Relatable, Aron was an early member of King (Maker of Candy Crush) and Spotify, where he served as Director, Growth between 2010-2015. He gained global recognition for his work in 2015 when his team won the prestigious Grand Clio Award ('The Oscars of advertising') for their work and launch of a partnership with Spotify and Uber. He is also the author of Amazon bestseller "Influencer Marketing for Brands" (published by global leading publisher Springer Nature). Chapters 00:00 Sabir Welcomes Aron Levin 09:53 The Story Behind Candy Crush 13:21 People are Becoming Media Companies 15:52 What is Influencer Marketing? 24:27 How to Get Started with Influencer Marketing 26:00 How to Find Influencers for Marketing Purposes 27:22 How to Find the Right Influencers 30:25 Pay Peanuts; Get Monkeys 33:06 Stay True To Your Values 34:47 Don’t Overpay or Underpay 36:39 How Has Marketing Changed? 45:02 Measuring Influencer Advertising Success 49:06 Lost Conversions and Future Sales 58:30 How TikTok Advertising Can Help Your Brand 59:45 $100,000 Advice from Aron Levin Aron lives in Venice, California, with his wife and three children. Visit Aron on the Web at https://relatable.me. Check out all episodes of #ThisWeekWithSabir at https://growthbysabir.com/#articles. Need help growth hacking your business, reach out to Sabir at https://growthbysabir.com.

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