Guest Interview: Samantha McLean talks to Caroline Bolderston of Being Bold and Melanie Hoole of hoole.co about productivity and social media, and how to effectively manage the two and remain dollar-productive. 'Elevate' is the official podcast of Elite Agent Magazine for real estate industry sales professionals, property managers, and leaders. Each episode, we will bring you behind the scenes coaching, news analysis, exclusive interviews, technology, and more to help you list more, sell more, and elevate your results. Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER To subscribe on iTunes, click here.To subscribe on Stitcher, click here.Episode host: Samantha McLeanSpecial guests: Caroline Bolderston and Melanie Hoole SHOW NOTES / LINKS 01:30 Addressing the question, "Is social media a waste of time?"02:30 Pre-plan your social media with a scheduling tool. You don't produce the property 10 minutes before it hits the papers - same principle.04:00 Caroline's target model: business development (prospecting, face-to-face, voice-to-voice) is the bulls-eye; appraisals, listing presentations and negotiations are the inner ring; profile building, marketing and social media are the outer ring06:00 Segment and limit your time to avoid 'the rabbit hole of death'. e.g. Melanie says don't spend 5 hours looking for the perfect image; choose the best you can find once your reach your time limit and run with it07:00 How to curate your social media case study: Gavin Rubinstein12:00 Outsourcing social media duties and the importance of a marketing budget14:00 How smart devices, chat bots and AI are helping to automate marketing16:00 Consider social media platforms e.g. Facebook, Twitter, Instagram, etc as 'places of rent'; the platform you own and can control is your website18:00 Your website should be about your personal branding and no one else's.18:30 The 5/5 Rule for prospecting: let the phone ring 5 times and wrap up your call in 5 minutes.19:20 Distraction is a choice; choose to value your time and apply the 5/5 principle.19:40 Mornings in, afternoons out. 2-hour lockdown in the office and spend the remainder of your day in face-to-face activities.20:00 The 80/20 rule: you can proactively control 80 per cent of your day; the remaining 20 per cent is situations needing immediate action or flexibility.21:00 How to manage your time spent in appraisals23:00 What the upcoming social media trends are expected to be

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related