Guest Interview: Samantha McLean talks to Better Homes & Gardens Real Estate (BHGRE) LLC US CEO Sherry Chris and Australian Project Lead Simon Cashman about the real estate brand's upcoming expansion to Australia and New Zealand and what industry predictions they have for the industry in the next 5 years. 'Elevate' is the official podcast of Elite Agent Magazine for real estate industry sales professionals, property managers, and leaders. Each episode, we will bring you behind the scenes coaching, news analysis, exclusive interviews, technology, and more to help you list more, sell more, and elevate your results. Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER To subscribe on iTunes, click here.To subscribe on Stitcher, click here.Episode host: Samantha McLeanSpecial guests: Sherry Chris and Simon Cashman SHOW NOTES / LINKS 01:05 Background of BHGRE brand in the US and other countries; 10th anniversary02:45 How is the BHGRE brand different to other networks?05:30 The brand's distribution plans for its print media/magazine07:00 The decision to expand and excelling beyond the property transaction09:10 The franchise model and BHGRE's upcoming launch event10:00 The future of the workplace: the shopfront vs virtual teams11:00 Sherry's 2012 predictions for the industry in the next 5 years13:20 Sherry's 2018 predictions for the industry in the next 5 years15:00 Improving efficiency and leveraging tech to create deeper client relationships18:30 By keeping data to themselves, agents are sacrificing customer experience19:00 "To get control, give it up" - Peter Sheahan, Flip22:00 Property management will be part of BHGRE model in AU/NZ22:45 "More and more consumers are drawn to brands that actually stand for something and give back to the world."

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