Guest Interview: Samantha McLean talks to Holly Komorowski, Principal of home.byholly and winner of the 2017 AREA Residential Property Campaign of the Year award, about how she grew her business and team 'collective', how to stand out in your marketing, and tips for leveraging the true power of digital. 'Elevate' is the official podcast of Elite Agent Magazine for real estate industry sales professionals, property managers, and leaders. Each episode, we will bring you behind the scenes coaching, news analysis, exclusive interviews, technology, and more to help you list more, sell more, and elevate your results. Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER To subscribe on iTunes, click here.To subscribe on Stitcher, click here.Episode host: Samantha McLeanSpecial guests: Holly Komorowski SHOW NOTES / LINKS 01:45 Holly's career; building 'a brand within a brand' and starting her own business03:15 home.byholly's growth and how Holly built her 'collective' i.e. team06:00 How Holly approached marketing herself and her own business07:30 Changing the language: why Holly uses 'Buy me', not 'For sale' on signage09:00 Holly's brand pillars for marketing: creativity, authenticity and effectiveness09:45 The marketing approach behind 40 Coranderrk Street, Reid13:00 home.byholly's AREA-winning marketing campaign: 44 Frome Street, Griffith17:00 The Canberra Times: How do you sell a house in Griffith? With a Gatsby-themed pool party of course17:40 44 Frome Street photo shoot sneak-peek Facebook Live19:00 "You just have to start." Holly's tips for those hesitating with digital marketing21:30 Holly's advice for agents for applying for the AREAs23:30 To apply for the AREAs (entries close July 19th) and for more information visit theareas.com.au

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