Supplier negotiation is one of the most commercially significant skills a fashion buyer develops and one area where limiting habits can form early. In this episode, Elisabeth Mac Hale shares what she wishes she had understood sooner about supplier negotiations, and what she sees buyers consistently getting wrong, regardless of how experienced they are. In this episode:• Why treating every negotiation as a price conversation limits the commercial value of a supplier relationship• What it means to understand the supplier's position • The real commercial cost of confusing toughness with effectiveness in a negotiation• Why treating negotiation as an ongoing conversation changes the quality of every supplier relationship Find out where your buying skills stand right now with the free Buyer-Ready Assessment: If you would like to develop your fashion buying knowledge from concept to customer, explore the Thrive in Fashion Buying and Merchandising course

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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