Every fashion buyer makes wrong calls. The question is not whether it happens but instead what you do when it does. In this episode, Elisabeth Mac Hale talks about getting a buying decision wrong and how you can learn from the ability to identify a mistake early, act on it without delay, and take something genuinely useful from it. In this episode:• Why getting it wrong is inevitable in buying -- and what separates buyers who recover well from those who do not• The commercial cost of protecting a wrong decision instead of correcting it• How you talk about a bad call in a team environment, and why it is more observed than most buyers realise• Why learning from a wrong call is a skill that has to be practised, not something that just happens Find out where your commercial judgement sits right now with the free Buyer-Ready Assessment: If you would like to develop your fashion buying knowledge from concept to customer, explore the Thrive in Fashion Buying and Merchandising course Visit the Website designdirectiveme.com

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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