Time For A Reset Marketing Podcast: Insights from Global Brand Marketers
Episodes
98 - Marketing Isn’t a Department, It’s a Business Strategy: Pardeep Duggal Explains Why
24 Feb 2026
Contributed by Lukas
In this episode of Time for a Reset: Insights from Global Brand Marketers, brought to you by Overline, host Nick King speaks with Pardeep Duggal, Glob...
97 - Why Honest Brands Win Hearts (and Markets) with Andrew Smith, Senior Director of Brand at Vinted
26 Jan 2026
Contributed by Lukas
In this episode of Time for a Reset: Insights from Global Brand Marketers, brought to you by Overline, host Fiona Davis sits down with Andrew Smith, S...
96 - The Marketing Reset: Conversations with 8 Industry Leaders
14 Jan 2026
Contributed by Lukas
In this special Best of 2025 episode of Time for a Reset: Insights from Global Brand Marketers, brought to you by Overline, we revisit the most defini...
95 - Coloring the World with Creativity and Innovation: Victoria Lozano, CMO at Crayola
08 Dec 2025
Contributed by Lukas
In this episode of Time for a Reset: Insights from Global Brand Marketers, brought to you by Overline, host Nick King speaks with Victoria Lozano, CMO...
94 - From Story to Strategy: Lucas Mack on Authentic Brand Growth
03 Nov 2025
Contributed by Lukas
In this episode of Time for a Reset: Insights from Global Brand Marketers, brought to you by Overline, host Tiffany Wilburn welcomes Lucas Mack, Head ...
93 - The Importance of Brand Safety in an Increasingly Polarised Media Landscape
14 Oct 2025
Contributed by Lukas
New episode of Time for a Reset, brought to you by Overline."Keep your knowledge curve ahead of your action curve - it's a real discipline, ...
92 - Why Marketing Doesn’t Require Endless Data, Just the Right Signals with Paul Wright from UBER
28 Aug 2025
Contributed by Lukas
🎙️ New episode of Time for a Reset; brought to you by Overline.“We've built a whole advertising digital ecosystem based on targeting dev...
91 - Elevating Marketing to Strategic Leadership with Claire Moyles, Marketing Director at Sainsbury’s Bank
01 Jul 2025
Contributed by Lukas
"Fundamentally, I'd like to hit the reset button on how we break down silos within organisations so that we can work collaboratively to solv...
90 - Special Cannes Lions Edition 2025 Part 2 - Leading Retailers
27 Jun 2025
Contributed by Lukas
At Cannes Lions 2025, Time for a Reset went bigger, recording a two-part podcast special in partnership with Nectar360.Now, in Part Two, we’re tur...
89 - Special Cannes Lions Edition 2025 Part 1 - Global Brands
26 Jun 2025
Contributed by Lukas
In this special Cannes Lions 2025 edition of Time for a Reset by Overline, recorded in partnership with Nectar360, the team sits down with four global...
88 - The Playbook for Balancing Brand and Performance Marketing with Christina Thelin, CMO of CarParts.com
16 Jun 2025
Contributed by Lukas
"I would hit reset on this notion that you have to go all in on performance marketing or brand marketing. It really needs to strike a balance of ...
87 - Data, Diversity, and Disruption: Ariela Nerubay, CMO of Jumex USA, Unpacks Her Playbook for Driving Brand Growth
02 Jun 2025
Contributed by Lukas
Tune in to Time for A Reset"I'm a passionate marketer when it comes to just bringing new ideas to life, but I'm even more passionate ab...
86 - Breaking Down Silos: Lessons for CPG Marketers for Unlocking Customer Insights, with Mario Mijares, VP of Marketing, Loyalty, and Monetization at 7-Eleven
01 Apr 2025
Contributed by Lukas
Tune in to Time for A Reset“There’s a movable middle that you could potentially move to your brand and make them more loyal." - Mario Mijares...
85 - Navigating the Future of Retail Marketing JBPs: Balancing Collaboration and Complexity with Paul Stafford, Head of Retail Media at Superdrug
18 Feb 2025
Contributed by Lukas
Tune in to Time for A Reset"The retailers that will win are the ones that get their audience proposition right." - Paul Stafford, Head of Re...
84 - Harnessing the Power of Authenticity: Building Brands, Engaging Brand Ambassadors, and Fostering Community through Storytelling, with Jake Karls, Co-founder of Mid-Day Squares
28 Jan 2025
Contributed by Lukas
Tune in to Time for A Reset"The future of all marketing is going to be who is the best storyteller and who is the most authentic." - Jake Ka...
83 - From Busyness to Business Growth: Global Brands with Local Impact, and the Importance of Strategy & Creativity in the AI Era - With Nestlé’s Mo Kingston
14 Jan 2025
Contributed by Lukas
Tune in to Time for A ResetHow do global brands scale in fundamentally different and culturally diverse markets?"You've got to look for the ...
82 - How Coca-Cola's Growth Strategy Ensures Local Relevance, Prioritizes Consumer Engagement, and Meets Evolving Expectations with Javier Meza, Europe CMO
11 Dec 2024
Contributed by Lukas
Tune in to Time for A ResetWhat is the secret formula for sustainable brand growth at Coca-Cola?“Coca-Cola’s brand values, such as inclusivity and...
81 - The Neuroscience of Ads: Unlocking Consumer Behaviour with Co-op Media, Insights from Dean Harris
26 Nov 2024
Contributed by Lukas
“And there's an assumption or a label based on how far away the channel is from the point of purchase. Right? If it's near the till, it&ap...
80 - Breaking Barriers in FMCG: Creating Supportive Work Environments and Nurturing Diverse Paths to Success with Patrick Zinga from Heineken
12 Nov 2024
Contributed by Lukas
“Every time you optimise for something, you’re losing out somewhere else. If you’re optimising for clicks, you’re actually optimizing for peop...
79 - Balancing Product Innovation, Test and Learn, and Agile Strategies in Retail Media: A Conversation with Jack Johnson of Ocado Retail
29 Oct 2024
Contributed by Lukas
"We need to stop recycling past strategies. Too often, brands fall back on what worked before instead of innovating. We need a 'test and lea...
78 - Unlocking Brand Growth Through Retail Media Integration with Amir Rasekh, Managing Director of Nectar360
08 Oct 2024
Contributed by Lukas
In this episode, we speak with Amir Rasekh, the Managing Director at Nectar360, a fully integrated loyalty, insights, and media services company.Here ...
Episode 77 - The Retail Media Reality in UK vs. US: AI, Collaboration, and Innovation., Insights from Leaders at Boots., Tesco, Nectar360, and Ocado Retail
24 Sep 2024
Contributed by Lukas
“The UK and US retail media landscapes are quite different. In the UK, we've seen a real focus on the in-store experience, whereas in the US, i...
Episode 76 - How Data and AI Are Shaping the Future of CPG Marketing with Melanie Huet of Newell Brands
10 Sep 2024
Contributed by Lukas
“And I do think CFOs have kind of fallen in love with performance marketers because they'll walk in and be able to talk about this dollar drove...
Episode 75 - AI, Diversity, Sustainability, and the Power of Creative Thinking in the Mobile Industry, with Lara Dewar, CMO of GSMA
22 Aug 2024
Contributed by Lukas
"I think marketing really needs to be recognised as commercially contributive. I think it needs to be recognised as a function that is driving th...
Episode 74 - Can AI Replace the Mad Men? Reinaldo Padua from Beliv Shares Insights on CPG Marketing's Future
13 Aug 2024
Contributed by Lukas
"The future of marketing is really about being able to anticipate consumer needs and being able to leverage technology to meet those needs.” Re...
Episode 73 - Great Marketing Is Always A Fantastic Balance Between The Art And The Science with Ollie Shayer, Omni-Media Director at Boots UK
23 Jul 2024
Contributed by Lukas
"Marketing is definitely an art and a science. There's an element of creativity and coming up with ideas and concepts, but the science part ...
Episode 72 - Strategies and Success Stories in Retail Media with Experts from Boots, Co-op, Circana, and Criteo at MAD//Fest 2024
16 Jul 2024
Contributed by Lukas
“I think retail media has become a hot topic for several reasons. One is, obviously, the deprecation of cookies and the privacy changes. So, adverti...
Episode 71 - Why Brands Need to Take a Stand on Social Issues: A Conversation with Michael Smith, CMO of NPR
04 Jul 2024
Contributed by Lukas
“As marketers, we have to be able to adapt and be flexible. We have to be willing to experiment and try new things because the tools and technologie...
Episode 70 - The Changing State of Marketing: A Conversation with Experts from Unilever, Nokia, and Beyond at Cannes Lions Festival 2024
21 Jun 2024
Contributed by Lukas
“Anyone can actually produce really high-quality content right now and marketing campaigns. And I think that is putting smaller companies or more ag...
Episode 69 - Why Marketing Needs a Reset: Marketing Leaders from Global Brands Speak Their Mind
31 May 2024
Contributed by Lukas
Welcome to Time for a Reset: The Marketing Podcast with Global Leaders, where we sit down with top marketing leaders representing the biggest and most...
Episode 68 - Data-Driven Marketing and Why CMOs Must be Three-Dimensional with Ben Carter of Carwow
04 Apr 2024
Contributed by Lukas
Ben Carter, Global Chief Customer and Marketing Officer at Carwow, unpacks the value of cross-channel measurement, data-driven decision-making, TV adv...
Episode 67 - Moving away from Marketing Jargon and Closer to Transforming Marketing into a Growth Engine with Caroline Harrison from HSBC UK
27 Feb 2024
Contributed by Lukas
Our guest Caroline Harrison, Director and Head of Digital Marketing at HSBC UK. shares her views on:Caroline’s marketing reset: Simplify marketing...
Episode 66 - The Role of a CMO as a Growth Evangelist, with Aparna Sundaresh of Unilever
07 Feb 2024
Contributed by Lukas
In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Paul Frampton, Global President at CvE Consultancy, connects with Ap...
Episode 65 - The Holistic Marketer: Building a Strong Brand and Navigating the Challenges of Measurement in a Digital World with Nic Travis of Lloyds Bank
23 Jan 2024
Contributed by Lukas
In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Paul Frampton - Global President at CvE Consultancy, sits down with ...
Episode 64 - Mastering the Balance between Profit and Purpose at Albertsons Companies: With Francisco Bram, VP of Marketing and Customer Insights
09 Jan 2024
Contributed by Lukas
In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Paul Frampton - Global President at CvE Consultancy, interviews Fran...
Episode 63 - Why CMOs Should Lead on Sustainability and Product Design: Insights from Lars Silberbauer, CMO of HMD Global
12 Dec 2023
Contributed by Lukas
In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Paul Frampton - Global President at CvE Consultancy, sits down with ...
Episode 62 - Balancing Data-Driven Decisions and Creative Intuition with Jasmine Dawson, Senior Vice President of Digital Consumer Engagement at BBC Studios
08 Nov 2023
Contributed by Lukas
In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Nick King, Global Practices Lead at CvE, sits down with Jasmine Daws...
Episode 61 - The Future of Retail Marketing: Brand Building, Data-Driven Strategy, Customer Personalisation, and Sustainability with Tom Langley of John Lewis Partnership
17 Oct 2023
Contributed by Lukas
In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Nick King, Global Practices Lead at CvE, sits down with Tom Langley,...
Episode 60 - From C-Suite Alignment to Becoming Data-Driven: Insights from 10 Marketing Leaders
10 Aug 2023
Contributed by Lukas
In this special episode of Time For a Reset: The Marketing Podcast, we celebrate our third anniversary by revisiting a selection of the best conversat...
Episode 59 - Reckitt's Remarkable Journey to Take Marketing to the Top of the Board Room Agenda with Jason Carter
11 Jul 2023
Contributed by Lukas
On the latest episode of Time For a Reset: The Marketing Podcast with Global Leaders, host Paul Frampton - Global President at CvE Consultancy, is j...
Episode 58 - Reinventing the Shopper Experience at the Intersection of Offline and Online with Seb Bardin of Coca-Cola
04 Jul 2023
Contributed by Lukas
In this episode of the Time for a Reset: The Marketing Podcast, Paul sits down with Seb Bardin, the In-Store Experience Marketing Lead at Coca-Cola. ...
Episode 57 - How Data and Creativity Collide in B2B Marketing with Olya Dyachuk of Heineken
20 Jun 2023
Contributed by Lukas
In this episode of the Time for a Reset: The Marketing Podcast, Nick King sits down with Olya Dyachuk, Data-Driven Media Director at Heineken. We disc...
Episode 56 - Mastering the Data & MarTech Realm. Stuart Colman. Part 2
15 Jun 2023
Contributed by Lukas
In this episode of the Time for a Reset podcast, Rob sits down with Stuart Colman, Founder of Colman Media, Data, and Technology, to discuss the curre...
Episode 55 - Mastering the Data & MarTech Realm. Stuart Colman. Part 1
13 Jun 2023
Contributed by Lukas
In this episode of the Time for a Reset podcast, Robert Webster Data & Martech global expert and VP of Strategy & Innovation at CvE, sits do...
Episode 54 - Diversity and Inclusion: Key Elements for Marketing’s Future Operating Model. A Discussion. Jesh Sukhwani, Lenovo
31 May 2023
Contributed by Lukas
In this episode of the Time for a Reset podcast, Nick King sits down with Jesh Sukhwani, Global in-housing Media & COE Director at Lenovo, a world...
Episode 53 - How The New York Times Successfully Pivoted to Subscription-based Business at Scale. Amy Weisenbach, NYT
19 May 2023
Contributed by Lukas
In this episode of the Time for a Reset podcast, Paul Frampton is joined by Amy Weisenbach, SVP and Head of Marketing at The New York Times. The conve...
Episode 52 - Are Marketers Growth Drivers? Jordan Liebman, Blue Jeans by Verizon
26 Apr 2023
Contributed by Lukas
In this episode of the Time for a Reset podcast, Fiona Davis sits down with Jordan Liebman, VP of Global Demand Generation & Brand Marketing at Bl...
Episode 51 - Sustainability: Are Brands Really Getting It? Gavin Sheppard, Pinwheel
28 Mar 2023
Contributed by Lukas
In this episode of the Time for a Reset podcast, Paul Frampton sits down with Gavin Sheppard, CEO at Pinwheel, a consultancy in the sustainability spa...
Episode 50 - Why a Marketing Team Must Balance High Performance and Empathy. Marc Caulfield
21 Mar 2023
Contributed by Lukas
In this episode of the Time for a Reset podcast, Paul Frampton sits down with Marc Caulfield, Founder of Marc Caulfield Ltd., for a free-flowing discu...
Episode 49 - Balancing Profit vs Purpose at a Mission Centric Company. Aidaly Sosa, Tony’s Chocolonely
08 Mar 2023
Contributed by Lukas
In this episode of the Time for a Reset podcast, Paul Frampton sits down with Aidaly Sosa, Head of Marketing U.S. at Tony’s Chocolonely, for an in-d...
Episode 48 - Achieving Organisational Transformation with Adam Wright, Beiersdorf
23 Feb 2023
Contributed by Lukas
In this episode of the Time for a Reset podcast - Inside Marketing Transformation, Athar sits down with Adam Wright, Head of Digital at Beiersdorf, ...
Episode 47 - Empowering E-commerce: The Game-Changing Strategy for the Beauty Industry with Lou Bennett at Benefit Cosmetics
26 Jan 2023
Contributed by Lukas
In this episode of our podcast, Paul sits down with Lou Bennett, the Marketing Director at Benefit Cosmetics. Lou has a wealth of experience in the re...
Episode 46 - Diversity, Inclusion, and Personalisation: A Winning Strategy for Brands. Munnawar Chishty, No 7
12 Jan 2023
Contributed by Lukas
In this episode of Time for a Reset, host Paul Frampton is joined by Munnawar Chisty, Marketing Director and Global Category Director for Beauty at No...
Episode 45 - Why Marketing Is All About Fulfilling Customers Needs Profitably. Lysa Hardy, Hotel Chocolat
15 Dec 2022
Contributed by Lukas
In this episode of the podcast, we are thrilled to welcome Lysa Hardy, Group CMO and Managing Director of Direct to Consumer UK at Hotel Chocolat, to ...
Episode 44 - 5 Steps to Empathy to Become a Better Marketer With Rob Volpe
01 Dec 2022
Contributed by Lukas
In this episode, Paul sits down with Rob Volpe, CEO of Ignite 360 and author of "Tell Me More About That: Solving the Empathy Crisis One Conversa...
Episode 43 - From Irrelevant to Iconic: Inside KFC's Record-Breaking Brand Transformation. Jack Hinchliffe
10 Nov 2022
Contributed by Lukas
In this episode, Paul sits down with Jack Hinchliffe, CMO of KFC UK&I, to discuss the latest trends and strategies in customer data and loyalty....
Episode 42 - The Intersection of Marketing and Culture: Challenges and Triumphs. Helene Henderson, General Mills
20 Oct 2022
Contributed by Lukas
In this episode, Athar sits down with Helene Henderson, Senior Brand Experience Manager at General Mills, to delve into marketing transformation. Hele...
Episode 41 - Breaking Silos, Building Success. Helen Owen, Tribe
06 Oct 2022
Contributed by Lukas
Are you ready to learn the secrets of successful marketing transformation? In this episode of the podcast, Athar sits down with Helen Owen, VP Marketi...
Episode 40 - Leading the Way in DTC Wine Retail. Nathan Wadlow, Virgin Wines
20 Sep 2022
Contributed by Lukas
In this exciting new podcast series, Athar Naser sits down with industry-leading marketing professionals who are shaping the future of their companies...
Episode 39 - The Inside Track on Why Canton Joined CvE
08 Sep 2022
Contributed by Lukas
Are you curious about the behind-the-scenes story of how Canton Marketing Solutions joined the CvE and Goodway Group family? In this week's episo...
Episode 38 - The Muscles and Skills That a CMO Must Master: Lessons from a C-Suite Pro with Ellie Norman, former CMO of Formula 1
11 Aug 2022
Contributed by Lukas
In this episode of Time for a Reset, Paul sits down with industry veteran Ellie Norman, a C-Suite executive and former CMO of Formula 1. This episode ...
Episode 37 - Empowerment in the Workplace: Female Leadership and Breaking Through Patriarchal Culture
26 Jul 2022
Contributed by Lukas
Join Paul as he sits down with Christine Fellows, Managing Director of NBC in the APAC region, for a conversation that will challenge your thinking an...
Episode 36 - Why Radical Candor Is a Secret Weapon for CMO's: Unlocking the Secrets of Success, Mark Evans, Direct Line Group
30 Jun 2022
Contributed by Lukas
Get ready to take your marketing game to the next level with this episode of Time for a Reset! Join Paul as he sits down with Mark Evans, Managing Dir...
Episode 35 - A Rally Cry for Radical Truth and Transparency in Marketing: Insights from a Crypto CMO, Brandon Keenen
08 Jun 2022
Contributed by Lukas
Are you ready to learn the secrets of successful marketing from a true industry insider? In this episode of Time for a Reset, Paul sits down with Bran...
Episode 34 - Empowering Underprivileged Students in Marketing and How It Benefits Your Business: Ritchie Mehta’s Vision
12 May 2022
Contributed by Lukas
In this episode, Paul sits down with Ritchie Mehta, CEO of the School of Marketing, an organization dedicated to revolutionizing marketing education a...
Episode 33 - Putting Excellence and Innovation at the Heart of Marketing. Lex Bradshaw-Zanger, L'Oreal
28 Apr 2022
Contributed by Lukas
Are you ready to take your marketing game to the next level? In this episode, Paul sits down with Lex Bradshaw-Zanger, CDMO of L'Oreal, one of th...
Episode 32 - Creating a Proven ROI: Strategy for Building a Growth Engine Linked to the Bottom Line. Tushar Kaul, Bella & Duke
14 Apr 2022
Contributed by Lukas
In this episode, Paul sits down with Tushar Kaul, CMO of Bella & Duke, a leading UK pet food subscription company. Tushar brings a wealth of exper...
Episode 31 - Preventing Marketing From Being Relegated to Marcomms: Insights from Industry Legend Rory Sutherland
28 Mar 2022
Contributed by Lukas
Time For a Reset is back!In this episode, Paul sits down with Rory Sutherland, a true industry legend with 35 years of experience at Ogilvy, and one o...
Episode 30 - Mastering Marketing In A Digital Business: Why It’s About Brand Not Transformation. Matt Bushby, JustEat
13 Aug 2021
Contributed by Lukas
In this episode, Paul sits down with Matt Bushby, Marketing Director at JustEat, a company that has mastered the art of digital marketing. Matt brin...
Episode 29 - A Year on From the ISBA Programmatic Report
02 Jun 2021
Contributed by Lukas
A year on from TFAR Episode 5 about the ISBA Programmatic Report we decided to regroup and discuss what has changed in the programmatic landscape, sin...
Episode 28 - Breaking Marketing, Building Success: Insights from EveSleep's CMO and CEO Cheryl Calverley
17 May 2021
Contributed by Lukas
In this episode, Paul sits down with Cheryl Calverley, the CEO and CMO of EveSleep, a company that has mastered the art of business transformation. Wi...
Episode 27 - Marketing Beyond the Busy Work: Insights from Jada Balster, Head of International Marketing at Workfront
26 Apr 2021
Contributed by Lukas
Are you tired of being bogged down by "busy work" and feeling unappreciated as a marketer? In this episode, Paul chats with Jada Balster, He...
Episode 26 – Pension Bee's CMO Jasper Martins' Recipe for Success: Adopting a Performance Mindset for All Marketing
09 Apr 2021
Contributed by Lukas
Are you tired of hearing about the obsession with quick, short-term results in marketing? In this episode, Paul sits down with Jasper Martins, CMO of ...
Episode 25 - The CMO's Dilemma: Leading Not Just Doing Marketing with Thomas Barta
16 Mar 2021
Contributed by Lukas
In this episode, Paul Frampton sits down with marketing leadership expert, Thomas Barta. With a background as a Marketing Director at Kimberley Clark ...
Episode 24 - Why the CMO Must Be Best Mates With the CFO: Achieving Success with Alison Sagar
26 Feb 2021
Contributed by Lukas
In this episode, Paul talks with Alison Sagar, a seasoned marketing leader with a wealth of experience at companies such as PayPal, American Express, ...
Episode 23 - Can Marketing Save the Planet? with Marketing Society's CEO Sophie Devonshire
11 Feb 2021
Contributed by Lukas
In this episode, Paul sits down with Sophie Devonshire, CEO of the Marketing Society. Sophie has a wealth of experience in the marketing industry and ...
Episode 22 - The Role of Brand and CX: Insights from Steph Douglas, Founder of Don't Buy Her Flowers
27 Jan 2021
Contributed by Lukas
In this episode, Paul sits down with Steph Douglas, the founder of Don't Buy Her Flowers, a thoughtful gifting company that challenges traditiona...
Episode 21 - Why Brands Are Increasingly Questioning Walled Gardens: Insights from Adform COO, Oli Whitten
13 Jan 2021
Contributed by Lukas
In this episode, Paul sits down with Oli Whitten, the COO of Adform, a leading independent ad tech and marketing platform trusted by global brands wor...
Episode 20 - Marketing Taking More of a Leadership Role
23 Dec 2020
Contributed by Lukas
In this last episode before the festive break, the focus of the conversation is very much on the critical leadership role that CMO’s play. Paul talk...
Episode 19 - Why Brands Must Behave Like Influencers and Behind the Scenes in the World’s First TikTok House
03 Dec 2020
Contributed by Lukas
In this episode with a difference, Paul talks to Timothy Armoo, founder and CEO of Gen Z agency Fanbyte, winner of Entrepreneur of the Year and one of...
Episode 18 - Meet The Business Lead CMO – Strategic, Commercial, Tech-Literate and the Connector at the C Suite
25 Nov 2020
Contributed by Lukas
In this episode I talk to Wendy McEwan who is brilliantly qualified to talk about the future of marketing and where tech and data fit in. Wendy ha...
Episode 17 - Striking the Right Balance Between the “What” and the “How”
13 Nov 2020
Contributed by Lukas
In this episode Paul chats to Chris Carter, Marketing & E-Commerce Director of Specsavers where he tells us about “ditching the marketing plan a...
Episode 16 – “Marketing – At the Nexus of Technology, The Consumer and Communication”
28 Oct 2020
Contributed by Lukas
In this episode, Paul chats with Ben Rhodes, ex Group Marketing Director for Royal Mail and Marketing Week columnist. Ben chooses to hit reset on the ...
Episode 15 – The Modern Marketer: Collaborative, Analytical and Confident in Right-Housing Capabilities
05 Oct 2020
Contributed by Lukas
In this episode, Paul talks to Tony Miller, Marketing Director of WW ( formerly Weightwatchers). Tony has spent half of his career agency side (in dig...
Episode 14 - Building a Test and Learn, Data Driven Culture
11 Sep 2020
Contributed by Lukas
In this episode Paul talks to Mark Nicholson, Head of Online for O2. Mark and Paul discuss how the remit of the digital lead in a large organisation h...
Episode 13 - How COVID-19 Has Transformed Marketing in Asia
19 Aug 2020
Contributed by Lukas
In this latest episode Paul talks to serial marketing entrepreneur and Hong Kong based David Ketchum who has spent almost 30 years falling in love wit...
Episode 12 - The Changing Role of Design in Marketing
05 Aug 2020
Contributed by Lukas
In this episode, Paul talks to Andrew Barraclough of GSK about the need to re-set and re-frame the role of design within marketing. Andrew re-defines ...
Episode 11 - Marketing the Value of Marketing
22 Jul 2020
Contributed by Lukas
In this episode, Paul talks to well-known marketer Pete Markey who is currently CMO at TSB Bank and ISBA Vice President. Pete shares why marketing is ...
Episode 10 - The Case for Marketing as a (Social) Science
08 Jul 2020
Contributed by Lukas
In this 10th episode, Paul is joined by the incisive and straight talking Jay Friedman, President of Goodway Group (CvE’s parent company) – also P...
Episode 9 - Why the C-Level Must Be More Social
24 Jun 2020
Contributed by Lukas
In this episode, Paul hosts a special extended discussion around the role of social leadership namely being active as a leader on social channels such...
Episode 8 - The Inside Track on DTC Marketing
10 Jun 2020
Contributed by Lukas
In this episode, Paul talks to Jake Newbould, Head of Digital Marketing for Piglet in Bed, a fast growing direct-to-consumer home bedding and furnishi...
Episode 7 - Re-imagining Creative for a "Digital 1st" World
03 Jun 2020
Contributed by Lukas
In this episode, Paul takes a look at the disruption impacting the creative landscape. Paul talks to Gerard Keeley, co-founder of Vidsy, a creative te...
Episode 6 - Authenticity in Marketing & Why Marketers Are Overlooked
20 May 2020
Contributed by Lukas
In this episode, Paul talks to Kate Owen, Director of Industry and Key Account Marketing at Capita. Kate has held senior, global marketing roles for 2...
Episode 5 - Unpacking ISBA Programmatic Report
07 May 2020
Contributed by Lukas
Hot on the heels of ISBA and PWC releasing their groundbreaking study on the programmatic supply chain, reported in the FT, Marketing Week and trade p...
Episode 4 - How COVID-19 Is Changing Tech
06 May 2020
Contributed by Lukas
In this episode, Paul talks to Jazz Hanley, startup founder and Partnerships and Propositions Lead for Tech Nation, the govt backed growth platform fo...
Episode 3 - Integrating Sales & Marketing
21 Apr 2020
Contributed by Lukas
In this episode, Paul talks to Leeya Hendricks, Global VP of Marketing of Kurtosys, a fast-growing fintech SAAS business. Leeya is a highly commercial...
Episode 2 - Marketing in the Boardroom
07 Apr 2020
Contributed by Lukas
On this week’s episode, we have Stephen Taylor. Stephen is a seasoned marketer who has held senior marketing roles at P&G, Samsung, Findus and P...
Episode 1 - The CMO as Orchestrator
26 Mar 2020
Contributed by Lukas
The first podcast will see Control Vs Exposed (CvE) European president Paul Frampton interrogate Ice Lolly’s chief marketing officer Simon Lloyd on ...