In this episode, Paul sits down with Matt Bushby, Marketing Director at JustEat, a company that has mastered the art of digital marketing. Matt brings a wealth of experience and a unique perspective on digital transformation and how it applies to businesses like JustEat.One of Matt's key strengths is his understanding of how digital businesses can take the road of attribution and not invest in their brand. He shares valuable insights on how to set the right KPIs when brand awareness activity is running and how to measure the impact of these tactics. Matt also explains how JustEat is much more than a digital business doing performance marketing, but a mature brand that recognizes the value of investing in the long term and how that drives new customers, repeat customers, and Customer Lifetime Value.Matt also delves into the importance of incrementality and how a brand will never reach a perfect measurement model. He shares his experience on how there's never a right answer from econometrics, digital attribution, or running an incrementality study, but the key is to understand these practices and piece everything together. It's a balance of science and art.Marketers, don't miss this chance to hear from a marketing leader at a successful digital company and gain valuable insights on how to take your digital marketing strategy to the next level. Support the show

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