Episode 3 - Integrating Sales & Marketing

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Time For A Reset Marketing Podcast: Insights from Global Brand Marketers not yet transcribed

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Recorded21 Apr 2020

Publisherfeeds.buzzsprout.com

Handlerec:14010754

Show notes

In this episode, Paul talks to Leeya Hendricks, Global VP of Marketing of Kurtosys, a fast-growing fintech SAAS business. Leeya is a highly commercial, chartered marketer and Women in Tech leader. Her remit spans both sales and marketing so she brings unique insight in to how to connect marketing and technology to drive business growth. This episode was recorded via Zoom at the height of COVID-19 so Leeya shares how critical marketing has become at a time when traditional selling is constrained. As a modern marketer, Leeya also shares her surprise at how few marketers understand and leverage the power of martech.Support the show

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