In this episode of The Marketing Clubhouse, we're joined by Dave Hayward, founder of Europa and one of the leading voices rethinking what modern marketing consulting should look like.As businesses tighten budgets and AI reshapes the way marketing gets done, Dave believes the traditional consulting model is due for an overhaul. Rather than delivering strategy decks and walking away, he's built Europa around Marketing-as-a-Service - a model that combines strategy, execution, operations, and AI to help businesses achieve real outcomes.Together, we explore what it takes to become the consultant clients keep during uncertain times, how AI is changing the consulting landscape, and why operating leverage- not just expertise - will define the next generation of marketing advisors.This is an essential conversation for consultants, fractional CMOs, freelancers, and senior marketers looking to future-proof their careers in an AI-driven world.What we cover in this episodeWhy strategy without execution is no longer enoughWhat makes a marketing consultant truly indispensable to a businessHow consultants can survive and thrive during economic uncertaintyWhat Marketing-as-a-Service looks like in practiceWhy AI won't replace great consultants—but will replace outdated ways of workingHow to use AI as operating leverage rather than a content generation toolThe biggest opportunities for consultants in an AI-first worldHow to evolve from selling advice to delivering measurable business outcomesWhat consulting could look like over the next three years as AI becomes standardPractical ways to remain valuable as technology continues to evolveYou should listen if...You're a marketing consultant, freelancer, or fractional CMOYou're wondering how AI will impact consulting and advisory workYou're looking for ways to deliver more value to clientsYou're rethinking your consulting business or service offeringYou want to future-proof your career in a rapidly changing industryThis episode will challenge the traditional consulting model, help you think differently about the value you deliver, and show you how to build a consulting business that's designed to thrive in the age of AI.Become part of a community built for career progression, industry connections, real-world learning and all the marketing vibes!Our members get access to educational events, social networking events, dinner club events, webinars, exclusive perks, and a private Slack network of marketers across Australia & New Zealand.Follow us on Linkedin: https://www.linkedin.com/company/the-marketing-club-au-nzFollow us on Instagram: @themarketingclub_aunzFind your membership options and subscribe to our newsletter at www.themarketingclub.com or get in touch at [email protected] Hosted on Acast. See acast.com/privacy for more information.

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