In this episode of The Marketing Clubhouse, we sit down with Lara Acosta - LinkedIn-first personal brand strategist and one of the platform’s fastest-growing creators. Lara went from unknown student to industry authority by treating content like a long-term asset, not a side hustle. We talk about the difference between visibility and memorability, why personal branding in 2025 is less about influence and more about leverage, and how to build something sustainable without pretending to be someone you’re not. This conversation is equal parts mindset and mechanics - from why most people start for the wrong reasons to what “day one” actually looks like depending on where you are in your career. What we cover in this episode The shift that made Lara realise personal branding could change her life Why chasing visibility without clarity leads to being forgotten The real risk of not building a personal brand in 2025 (even if you love your job)How to know if you’re building a brand for the wrong reasons Lara’s SLAY framework - and how to apply it when you think you have nothing interesting to say What consistency actually looks like when you’re busy, tired, and doubting yourself How to decide what parts of your story to share - and what to keep private You should listen if… You’ve thought about building a personal brand but feel behind. You’re visible but not memorable. Or you secretly know your story could open doors, but you’re still hiding behind a logo. Whether you’re a student, mid-career marketer, or senior leader who’s never posted, this episode breaks down how to start strategically - without becoming an influencer caricature.Become part of a community built for career progression, industry connections, real-world learning and all the marketing vibes!Our members get access to educational events, social networking events, dinner club events, webinars, exclusive perks, and a private Slack network of marketers across Australia & New Zealand.Follow us on Linkedin: https://www.linkedin.com/company/the-marketing-club-au-nzFollow us on Instagram: @themarketingclub_aunzFind your membership options and subscribe to our newsletter at www.themarketingclub.com or get in touch at [email protected] Hosted on Acast. See acast.com/privacy for more information.

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