In this episode of The Marketing Clubhouse, we're joined by Cass Barker, Director of Gybe Consulting and one of Australia's leading specialist marketing recruiters.With more than 16 years of experience helping marketers land jobs, build careers, and navigate an increasingly competitive hiring market, Cass has interviewed thousands of candidates and worked alongside some of Australia's biggest brands. She knows exactly what gets marketers shortlisted, what gets them overlooked, and what hiring managers are really looking for in 2026.Together, we unpack what today's job market actually looks like, how AI is changing recruitment, and the practical steps marketers can take to stand out from the crowd.This is an essential conversation for anyone thinking about their next career move, whether you're actively job hunting, preparing for future opportunities, or simply wanting to build a stronger personal brand.What we cover in this episodeThe biggest mistakes marketers make before they even reach the interview stageWhat recruiters immediately look for when reviewing CVs and LinkedIn profilesHow the marketing job market has changed and what candidates need to know in 2026What separates great interviewees from everyone elseThe interview questions marketers should always be prepared forHow to confidently talk about your achievements without overselling yourselfUsing AI to improve your job applications while still sounding authenticWhen and how to negotiate salary effectivelyWhether you should apply for roles if you don't meet every requirementPractical advice for marketers navigating redundancy or a difficult job searchYou should listen if you're applying for marketing roles in today's competitive market, you're updating your CV or LinkedIn profile, you want to interview with more confidence, you're unsure how AI fits into the job application process or you're looking to grow your marketing career or secure your next opportunityThis episode will help you understand what recruiters are really looking for, avoid common job search mistakes, and give you practical strategies to stand out in one of the most competitive hiring markets marketers have faced in years.Become part of a community built for career progression, industry connections, real-world learning and all the marketing vibes!Our members get access to educational events, social networking events, dinner club events, webinars, exclusive perks, and a private Slack network of marketers across Australia & New Zealand.Follow us on Linkedin: https://www.linkedin.com/company/the-marketing-club-au-nzFollow us on Instagram: @themarketingclub_aunzFind your membership options and subscribe to our newsletter at www.themarketingclub.com or get in touch at [email protected] Hosted on Acast. See acast.com/privacy for more information.

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