What if your social media metrics don’t actually matter?In this episode of The Marketing Clubhouse, we sit down with Julian Thomson, Partner & Head of Strategy at Mosh - the social agency famous for cutting the fluff and focusing on results that sell. Julian’s known for calling it how it is: if “engagement” isn’t paying the bills, it’s not working.We unpack:Why marketing isn’t B2B or B2C anymore - it’s human to humanHow to turn that mindset into a content strategy that actually drives salesThe real role social media plays in brand-building (and how big its slice of the marketing pie should be)The first 90 days every solo in-house marketer should focus onWhether giveaways are genius or lazy marketingAnd where AI fits into the future of social — friend or foe?Plus, Julian takes on The Brief — our five rapid-fire questions — and ends with The Elevator Drop, pitching a viral campaign for a children’s storybook about robots.If you want honest, practical advice from one of New Zealand’s top social strategists (and a few laughs along the way), this episode’s for you.🎧 Tune in and take notes — because Julian’s giving you no-fluff, proof-driven marketing steps you can use tomorrow.Become part of a community built for career progression, industry connections, real-world learning and all the marketing vibes!Our members get access to educational events, social networking events, dinner club events, webinars, exclusive perks, and a private Slack network of marketers across Australia & New Zealand.Follow us on Linkedin: https://www.linkedin.com/company/the-marketing-club-au-nzFollow us on Instagram: @themarketingclub_aunzFind your membership options and subscribe to our newsletter at www.themarketingclub.com or get in touch at [email protected] Hosted on Acast. See acast.com/privacy for more information.

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