Could kindness be the sharpest tool in your marketing strategy?In this episode of The Marketing Clubhouse we sit down with Cassie Roma, a global thought leader in creative ideation, brand strategy, and digital innovation. She’s also the founder of First Movers Media; celebrated for her work with Air New Zealand, ANZ, NZME and more; and one of the most in-demand speakers, coaches, and storytelling powerhouses in the game.Cassie’s the first to tell you: if marketing is just eyeballs and algorithms, it’s missing its soul. She builds brands that matter, not just trends.We unpack:Why kindness is a competitive advantage (and what changes when teams lead with it)How to marry storytelling and strategy so brand narratives actually drive outcomesWhat Cassie learned moving from big-brand leadership roles to building her own consultancyHow bringing your whole self elevates brand buildingThe real difference between campaigns that hit and those that feel emptyWhere AI fits in human-first storytellingAnd how to build brand momentum that outlasts platforms, trends, and algorithmsPlus, Cassie takes on The Brief and wraps up with The Elevator Drop, pitching a viral campaign for… a self-destructing phone that implodes if you’ve spent too long on social media. (Could you imagine?)If you want grounded, creative, heart-forward advice from one of Aotearoa’s most influential storytellers, this episode’s a must-listen.🎧 Tune in and take notes, because Cassie’s handing out clarity, courage, and high-impact marketing moves you can start using tomorrow.Become part of a community built for career progression, industry connections, real-world learning and all the marketing vibes!Our members get access to educational events, social networking events, dinner club events, webinars, exclusive perks, and a private Slack network of marketers across Australia & New Zealand.Follow us on Linkedin: https://www.linkedin.com/company/the-marketing-club-au-nzFollow us on Instagram: @themarketingclub_aunzFind your membership options and subscribe to our newsletter at www.themarketingclub.com or get in touch at [email protected] Hosted on Acast. See acast.com/privacy for more information.

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