In this episode of The Marketing Clubhouse, we’re joined by Michaela Egbers, a marketer who’s spent the last decade helping startups, scale-ups, and creative brands turn strategy and storytelling into real growth. From being the first marketing hire at Icehouse Ventures to now leading marketing at Ideally, Michaela shares what it takes to build credibility, community, and cut-through in crowded ecosystems.This conversation explores how strong storytelling scales across founders, investors, marketers, and researchers and why retention, purpose, and clarity matter just as much as acquisition. It’s a practical, thoughtful look at how modern marketing works when you’re building for the long term.What we cover in this episodeHow to balance credibility and aspiration when storytelling for founders, investors, and scale-upsWhy retention and community marketing are critical—and what CMOs can learn from ecosystem-led brandsThe role of copywriting across the full funnel, from first touch to long-term engagementHelping startups evolve from product-led pitches to purpose-driven brands without losing commercial focusThe difference between ecosystem marketing and product marketing and how to avoid diluted messagingWhich marketing metrics actually matter when scaling platforms, communities, and modern SaaS brandsYou should listen if you're a marketer, startup founder, or brand leader looking to scale your impact through storytelling, strategy, and community.Become part of a community built for career progression, industry connections, real-world learning and all the marketing vibes!Our members get access to educational events, social networking events, dinner club events, webinars, exclusive perks, and a private Slack network of marketers across Australia & New Zealand.Follow us on Linkedin: https://www.linkedin.com/company/the-marketing-club-au-nzFollow us on Instagram: @themarketingclub_aunzFind your membership options and subscribe to our newsletter at www.themarketingclub.com or get in touch at [email protected] Hosted on Acast. See acast.com/privacy for more information.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related