Today in Digital Marketing
Episodes
The End.
14 May 2025
Contributed by Lukas
The final episode.Privacy & Opt-Out: https://redcircle.com/privacy
Everything Everywhere All Ads at Once
09 May 2025
Contributed by Lukas
Here is your wrap-up of the last week in the digital marketing space..📰 Get our free daily newsletter🆘 Need help with your social media? Check u...
May 2, 2025
02 May 2025
Contributed by Lukas
Here is your wrap-up of the last week in the digital marketing space..📰 Get our free daily newsletter🆘 Need help with your social media? Check u...
Sharing Isn't Just Caring
25 Apr 2025
Contributed by Lukas
Here is your wrap-up of the last week in the digital marketing space.This week: Shares are the new likes, Meta admits engagement is slipping, Google b...
The Influencers That Never Have a Scandal
11 Apr 2025
Contributed by Lukas
Here is your wrap-up of the last week in the digital marketing space..📰 Get our free daily newsletter🌍 Follow us on social media or contact us📈...
Tariffs and Trouble
04 Apr 2025
Contributed by Lukas
This week: How will the Trump import tax on almost everything affect the digital ad market? Reddit cozies up to Meta. Why your advertising to parents ...
Spendemic Slowdown
28 Mar 2025
Contributed by Lukas
This week: Meta’s new ad placement you're going to hate. Global ad spend is on track to drop nearly $20 billion as economic pressures rise. How ...
Wish Upon a Star
21 Mar 2025
Contributed by Lukas
This week: Ads are hijacking websites, Meta adds reviews to ads, a TikTok bidder with big plans to transform its U.S. operations, the best video lengt...
This Month in Meta Ads
18 Mar 2025
Contributed by Lukas
I chat with our Meta ads correspondent Andrew Foxwell to discuss how creative testing strategies have changed, the impact of AI on decision-making, an...
This Month in Google Ads
11 Mar 2025
Contributed by Lukas
Our Google ads correspondent Jyll Saskin Gales joins Tod for a look at the latest developments on the Google Ads platform.📰 Get our free daily news...
Not Your Grandma's Influencer
07 Mar 2025
Contributed by Lukas
This week: Why 5 is better than 25... Google's secretive new rating system... Snapchat's map algorithm is revealed... and the generation that&...
Behind the Scenes of an Accidental Viral Campaign
04 Mar 2025
Contributed by Lukas
Earlier this month, a TikTok video of mine went viral — and it turned into a large-scale tourism marketing campaign. Steve Dotto chats with me about...
Reels of Misfortune
28 Feb 2025
Contributed by Lukas
This week: Why a blowout Super Bowl game is tanking ad recall… Meta and X are caught approving AI-generated ads referencing hate crimes… YouTube&#...
Search Slump
21 Feb 2025
Contributed by Lukas
This week: TikTok’s ad manager gets a big upgrade… Spotify’s ad biz is tanking despite a profitable year… Google’s throwing cash at you to t...
Performance Max Goes Negative
18 Feb 2025
Contributed by Lukas
This week, our Google Ads correspondent Jyll Saskin-Gales is here to discuss the introduction of negative keywords in Performance Max campaigns, the n...
Brake and Buy
14 Feb 2025
Contributed by Lukas
This week: The hack to get your brand web traffic from Reddit... big changes to Google's Local Services Ads... Will YouTube's milestone this w...
Explained: Meta's Big Changes to Advantage+ Campaigns
11 Feb 2025
Contributed by Lukas
Our Meta ads correspondent Andrew Foxwell joins Tod to discuss the big changes to Meta's Advantage+ campaigns, including the trustworthiness of Me...
Meta's AI Ad Offer You Can't Refuse (Literally)
07 Feb 2025
Contributed by Lukas
This week — big changes to Meta's main ad product, Google's AI is causing traffic to some web sites to plummet, the simple URL hack that can...
The New Metric That Can Predict Product Sales
04 Feb 2025
Contributed by Lukas
Tod chats with Jeremy Yang — co-author of a new paper that proposes a new metric for influencer marketing. His paper's "PE Score" measur...
YouTube's Hour of Power
31 Jan 2025
Contributed by Lukas
This week — you can now rent the very top of YouTube by the hour… The cost to advertise on Meta’s platform is up 14%... Busting a common myth ab...
Is "Production Enjoyment" the New Marketing Hack?
28 Jan 2025
Contributed by Lukas
Dr. Robert Smith joins Tod to discus his recent research on how enjoyment in the production process impacts buyers and sellers. The study reveals that...
Zuck Is Once Again Asking for Your Financial Support
24 Jan 2025
Contributed by Lukas
This week — ads are finally coming to Threads... how TikTok's crazy week affected its advertisers... a whole bunch of Performance Max updates......
How Posting About Diversity Affects Social Media Engagement
21 Jan 2025
Contributed by Lukas
Diversity and inclusion (D&I) have become buzzwords in many industries, especially as consumers increasingly demand greater representation and fai...
How to Succeed in Business Without Really Trying
17 Jan 2025
Contributed by Lukas
This week — the hammer finally comes down on TikTok. What that means for ad prices ahead. Also: Why Google may be blocking third-party search tools....
Meta Cozies Up to Trump. What Now for Marketers?
14 Jan 2025
Contributed by Lukas
Our Meta Ads correspondent Andrew Foxwell joins Tod to discuss the impact on marketers of Meta’s recent policy changes, including the removal of fac...
Page 1 or Bust
10 Jan 2025
Contributed by Lukas
Meta goes all in for Trump. What does it mean for marketers and brand safety? Also: A big flaw in the methodology of A/B testing has been found. TikTo...
What 2025 Holds for Google Ads and AI
07 Jan 2025
Contributed by Lukas
Today, our Google Ads correspondent Jyll Saskin Gales tells us what’s in store for Google Ads in the coming year..📰 Get our free daily newsletter...
Oh Lawd, They Comin'
03 Jan 2025
Contributed by Lukas
Meta floods its platforms with fake profiles. Free advertising on Amazon, but it comes with a big catch. The huge hit taken by retailers on product re...
You Won't Believe What Will Happen to Clickbait! 😱
20 Dec 2024
Contributed by Lukas
How faking discounts is getting some marketers in hot water... the truth about disavowing toxic backlinks... why you should SLOW DOWN your shipping......
Predictions: How the Social Media Platforms Will Perform in 2025
17 Dec 2024
Contributed by Lukas
Tod speaks with Andrew Hutchinson about his predictions of what 2025 will look like for the major social media platforms, digital marketers, and the e...
How Popular Pays' SafeCollab Tool Protects Brands
14 Dec 2024
Contributed by Lukas
Tod speaks with Corbett Drummey, co-founder of the influencer marketing platform Popular Pays about the clever new brand safety system they’ve built...
Are Electronic Lollipops the Next Ad Format?
13 Dec 2024
Contributed by Lukas
A wrap-up of the most important developments in the world of digital marketing over the past five days.✅ Take the survey.📰 Get our free daily ne...
Google Ads: Everything That's Happened This Month
10 Dec 2024
Contributed by Lukas
Our Google Ads correspondent Jyll Saskin Gales joins Tod to discuss the latest updates in Google Ads. Highlights:The new message asset allows WhatsApp...
What Does Marketing Without TikTok Look Like?
06 Dec 2024
Contributed by Lukas
How a TikTok ban will affect YOUR ad campaigns and social media reach. New incentives for agencies to use Google ads because, well, the math wasn'...
Why Meta is Removing Conversion Tracking from Some Campaigns
03 Dec 2024
Contributed by Lukas
Why is an entire category of TikTok Ads at Risk? Google is now Hiding a metric they've had since day one , a massive Meta Bug Disrupts Financial S...
Black Friday Sucks Now and It's Our Fault
29 Nov 2024
Contributed by Lukas
Marketers ruined Black Friday; here's how we can fix it. Why is an entire category of TikTok Ads at Risk? Google is now Hiding a metric they'v...
ANNOUNCEMENT: What's Ahead For This Podcast
22 Nov 2024
Contributed by Lukas
Changes are coming to this podcast and our newsletter starting next week. Today, Tod lets you in on the big secret.📰 Get our free daily newsletter📈...
Crumbling Chrome
21 Nov 2024
Contributed by Lukas
Google’s crown jewel — will it soon be for sale? LinkedIn spills the tea on data-driven ads. Threads gets a facelift for the followers-first crowd...
The 4.33% Question
20 Nov 2024
Contributed by Lukas
Is ChatGPT the new MVP of search marketing? Instagram says #NoMore. TikTok gives influencers a doppelgänger. Why Google has killed off the Page Exper...
Schadenfreude and Sympathy: Can Brands Win When Consumers Fight?
18 Nov 2024
Contributed by Lukas
If you manage your brand’s social media channels – particularly the replies to your post — you’ve probably seen the comments. One person comp...
SPECIAL: Preparing for Q4 and Black Friday
15 Nov 2024
Contributed by Lukas
Today, we are bringing you a special sample episode of the Founders Forum podcast — a fantastic show for senior marketers and DTC media buyers, di...
Who Sells Short Shorts
14 Nov 2024
Contributed by Lukas
Shorts get a boost with Google’s latest ad tools. YouTube comments get hyperlinked, fueling Google Search. Ads could be coming to Threads sooner tha...
Shopify Secures the Bag
13 Nov 2024
Contributed by Lukas
Shopify reports massive revenue growth. Australians might soon find their social media rated 16+. Brands brace for a mobile shopping surge this holida...
Google Cracks Open Pmax Black Box
12 Nov 2024
Contributed by Lukas
Google unlocks A/B testing in Performance Max. Advertising in italics could boost your sales by 30%. Pinterest’s revenue grows… just slower. And A...
Inside Google Ads: A Deep-Dive Case Study
08 Nov 2024
Contributed by Lukas
This is an episode from the Inside Google Ads podcast, by our Google Ads correspondent Jyll Saskin Gales [affiliate link]. Be sure to subscribe fr...
What Your Copy 'Should' Be Doing
07 Nov 2024
Contributed by Lukas
Should your ad copy stay or should it go? TikTok hits a wall in Canada, shutting down operations. Reddit's booming user growth is calling brands—...
Missing the Mark
06 Nov 2024
Contributed by Lukas
Big-name brands are missing the mark on social media. A popular TikTok video editor moves into retail. Meta shakes up ad displays. And an election ad ...
Democracy Manifest.
04 Nov 2024
Contributed by Lukas
Election ad surge forces brands to go big or go home, Threads comes for X with 275 million users, and Amazon’s ad growth outperforms its overall sal...
The Calm Before the Election Storm
01 Nov 2024
Contributed by Lukas
Brands take on election marketing. A Bezos-backed startup sets its sights on Amazon. While ChatGPT takes on Google with search….Today’s story link...
Ghost in the Machine
30 Oct 2024
Contributed by Lukas
Google on the hotseat after it admits a rep made ad campaign changes without the advertiser’s knowledge. Platforms report a generally strong Q3. One...
Joe Rogan's Podcast is Much Better Than Mine
29 Oct 2024
Contributed by Lukas
The counter-intuitive strategy that could triple your engagement. Shoppers are browsing on social, but why aren’t they buying? Email marketers hit a...
Boulevard of Broken Memes
28 Oct 2024
Contributed by Lukas
Marketers in court to cancel the "click-to-cancel." Google hangs up on call ads. Amazon has a warning for west-coast sellers. And Redditors re...
Creepin’ It Real
25 Oct 2024
Contributed by Lukas
Instagram’s spooky spirit… Why more brands might soon drop X… Adobe says embrace AI — or else… and more!.Today’s story links.📰 Get our ...
Goodbye Cookies, Hello PAAPI
24 Oct 2024
Contributed by Lukas
Can retargeting exist in a world without cookies? New research says yes. YouTube’s brand safety controls are now easier to use. Amazon hits the brak...
Ads on Autopilot
23 Oct 2024
Contributed by Lukas
Will Meta’s new automation tools bring chaos to ad campaigns? Everything is up in the world of podcasts ads. And a sad farewell to one of the Intern...
Let the Ghoul Times Roll
22 Oct 2024
Contributed by Lukas
How marketers plan to cash in on the new Halloween mega-season. Amazon’s surprising strategy to compete against Temu. You’re not going to like Met...
Banks: The Only Winning Move is Not to Play
21 Oct 2024
Contributed by Lukas
An e-commerce crisis brews as payment processors scramble to form new banking partnerships to maintain operations. Plus: The FTC’s new Click-to-Canc...
Swipe-Worthy
18 Oct 2024
Contributed by Lukas
More slides, more eyes — Instagram says you should be using carousel posts. Google’s head of advertising leaves. Bluesky benefits from X’s miste...
Curation Nation
17 Oct 2024
Contributed by Lukas
Breaking down the latest ad-tech buzzword. TikTok doubles down on livestream shopping — again. Meta's layoffs hit hard across its platforms. And...
Why Google is Deleting Years of Ad Data
16 Oct 2024
Contributed by Lukas
The For You feed comes to Shopping. Why Google is deleting your ad data soon. Amazon delivers a big update for media buyers. And get ready for thousan...
AI Wrote This Title and It’s Terrible
15 Oct 2024
Contributed by Lukas
An Australian study has proven what we probably knew all along: AI isn’t as good at writing titles and descriptions as the techbros think it is..Tod...
Talk to the Hand
11 Oct 2024
Contributed by Lukas
Meta's new feature lets you “pre-silence” the haters. The only real question is… why did it take so long?.Today’s story links.📰 Get our...
Problemattic.
10 Oct 2024
Contributed by Lukas
The battle of WordPress escalates — and marketers are caught in the middle. The two powerhouses in B2B advertising. Amazon’s new AI shopping wingm...
They Are Never, Ever, Ever Getting Back Together
09 Oct 2024
Contributed by Lukas
The U.S. government wants Google broken up. We have all the details, including how it might affect the ad market. Also: Brands go big on Black Friday ...
The Beemer Trap
08 Oct 2024
Contributed by Lukas
The Beemer Trap: How adopting your customers’ nicknames for your brand can hurt you. Gen Z has a new app and it’s already driving sales. Can you r...
Bizarre Love Triangle
07 Oct 2024
Contributed by Lukas
In the uncomfortable threesome of Google, brand web sites, and AI, is relationship harmony possible? Maybe so. Also: Microsoft shuts down part of its ...
Earn It: Unconventional Strategies for Brave Marketers
04 Oct 2024
Contributed by Lukas
Today, Tod speaks with Steve Pratt, author of the new book “Earn It: Unconventional Strategies for Brave Marketers.” His book is available at http...
One Does Not Simply Chat Without Sponsored Messages
03 Oct 2024
Contributed by Lukas
Advertising in AI responses... Temu gets kicked out… Attention data is now for sale… and how many ads is too many? Amazon’s about to find out..T...
Big Budgets, Small Wins
02 Oct 2024
Contributed by Lukas
Big Budgets, Small Wins. Is this new pricing trend troublesome for marketers? Pinterest rolls out a beefed up ad platform. Threads gives you more time...
A Surprising Drop for Instagram
01 Oct 2024
Contributed by Lukas
A surprising drop for Instagram — less posting, fewer ad dollars. Why Meta’s loss turns out to be Meta’s gain. TikTok wants its users to flip ou...
The Politics of Search
30 Sep 2024
Contributed by Lukas
We marketers make a lot of assumptions about people. That conservatives like big show’ey patriotism like flags and anthems. And progressives like an...
Is This the Right Zoom for an Argument?
27 Sep 2024
Contributed by Lukas
A trademark dispute escalates — and thousands of brand web sites are caught in the middle. The one gift recipient your marketing isn’t accounting ...
Call Me Maybe
26 Sep 2024
Contributed by Lukas
There’s one place to be if you want to make lots of impulse sales — and it’s where a lot of brands aren’t. The hidden benefits of asking for r...
How Bid Strategies REALLY Affect Your Google Ads
25 Sep 2024
Contributed by Lukas
A new study puts Google’s bid strategies to the test and finds out they do exactly what they promise — sometimes to the detriment of other benefit...
The Argument Against “Spelling It Out”
24 Sep 2024
Contributed by Lukas
Advertising copy is full of numbers — prices, quantities, phone numbers, and more. But what if marketers have been using numbers wrong this whole ti...
Pixel Pushback
23 Sep 2024
Contributed by Lukas
Pixel Pushback — That marketing code on your web site could land you in front of a judge soon. The lawsuits, in fact, are already being filed. We’...
They Both Reached for the Gun
20 Sep 2024
Contributed by Lukas
Major brands beside horrible content — and this time it's not on X. Gen Z will be spending more than you think this holiday. Roku and Reddit bot...
Broken and Buggy
19 Sep 2024
Contributed by Lukas
Broken and buggy: With millions of ad dollars lost from an unstable ad platform, why isn’t Meta prioritizing fixing its site? The new YouTube placem...
When You Care Enough to Gen the Very Best
18 Sep 2024
Contributed by Lukas
YouTube's plan to combat the onslaught of AI-generated garbage is to let you [checks notes] create hundreds of your own? Plus: Brands spent millio...
Sleigh the Competition
17 Sep 2024
Contributed by Lukas
Meta gets updates, affiliate marketing has challenges, Bluesky gets 10 million, and deep inside the YouTube trend that’s making weather reports tren...
Everything is Made Up and the Search Ads Don't Matter
16 Sep 2024
Contributed by Lukas
A huge sea change in how consumers find deals could change where you spend your ad dollars — and Google isn’t going to like it. Meta changes its m...
Weekend Edition: Influencer Marketing with Popular Pays
14 Sep 2024
Contributed by Lukas
If there is a hidden gem among marketers these days, it's got to be the role of influencer marketing. These creators earn thousands of followers w...
Hey Copywriters... What is the Most Effective Letter?
13 Sep 2024
Contributed by Lukas
Threads seems to REEEEEALLY like engagement bait questions. And the reason it does is far more devious than you thought. Plus: Why is Meta changing yo...
He Likes It! Hey Mikey!
12 Sep 2024
Contributed by Lukas
If you’re not first, you’re last — and YouTube wants you to pay for the privilege. Has Bluesky finally added the one feature that’s held them ...
When Your Ads Are a Whole Mood
11 Sep 2024
Contributed by Lukas
Happy words, higher clicks — how your copywriting’s emotion matters. Ads are coming to AI, but why are marketers so hesitant? Pinterest really wan...
When ‘For You’ Becomes ‘Forget You’
10 Sep 2024
Contributed by Lukas
You suck and so do your TikTok videos. Meta cancels a sneaky UTM parameter used by many marketers. What the Shopify-PayPal deal means. And the disturb...
Frugal Festivities
09 Sep 2024
Contributed by Lukas
Consumers say they'll spend less and earlier this holiday season. Google sunsets another ad feature. A timeline for a possible Google breakup emer...
From FYP to ROI?
06 Sep 2024
Contributed by Lukas
TikTok's last stand? The platform pushes a PDF that it hopes will finally get you on board. Also: Numbers tick up for the media buying business. G...
Brain Rot.
05 Sep 2024
Contributed by Lukas
The kids call it brain rot; some marketers call it gold. Here’s what you need to know about the TikTok trend everyone’s talking about.PLUS: Free t...
Babe Wake Up, Snapchat Is Putting Ads in Chat
04 Sep 2024
Contributed by Lukas
Is Snapchat’s latest scheme a media buyer’s dream or a user’s nightmare? The answer: Yes. Also: Good news for ecommerce spending. Google Ads get...
This Episode is 100% Information (I Mean, Probably)
03 Sep 2024
Contributed by Lukas
It’s the “too good to be true” sales copy killing your conversions. Canva’s eyewatering price increase. Some nice benchmarking data coming to ...
The Fatigue Countdown
29 Aug 2024
Contributed by Lukas
Overperforming in the overwhelm: Consumers say they're bracing to drown in holiday ads — but they have suggestions on how you can break through ...
The Great Ad Headline Heist
28 Aug 2024
Contributed by Lukas
Political campaigns are manipulating news headlines for votes — and how you can do the same for your own ad campaigns for fun and profit. Also: If y...
Targeted: The Dark Side of Personalized Advertising
27 Aug 2024
Contributed by Lukas
Were the conspiracy nuts right all along? Turns out our phones ARE listening to us. And they're doing it to sell ads. Also: The shocking number of...
Those Poor, Unfortunate Goals
23 Aug 2024
Contributed by Lukas
Where did it all go? Marketers wake up to a huge gap in Google Analytics data. LinkedIn is changing its carousels. Amazon is having a bad week. And th...
Paging Dr. Cringe... Emergency!
22 Aug 2024
Contributed by Lukas
Is your brand making the right decision when it comes to passing TikTok trends? Also: Why is Meta getting triple the ad share than it gets for eyeball...
The Two Letters That Are Blocking Your Conversions
21 Aug 2024
Contributed by Lukas
Want to tank your sales? Tell buyers your product uses AI. Amazon's big announcement for sellers. Why audience recommendations are missing from Go...
Fear and Surprise and Ruthless Counterfeiting Efficiency
20 Aug 2024
Contributed by Lukas
The kettle sues the pot. YouTube's new partnership takes on TikTok. Why Amazon's ads business has been surging lately. And the final ruling: D...
Inside Google Ads: Metrics That Matter
16 Aug 2024
Contributed by Lukas
Today, we're featuring a full sample episode of Inside Google Ads — the fantastic, information-packed podcast hosted by our own Google Ads corre...
Enjoy the Silence
15 Aug 2024
Contributed by Lukas
Meta makes a big change to conversions — but you probably didn't hear about it. Why does Meta keep these changes such a secret? Also: LinkedIn w...