Today in Digital Marketing
Episodes
Yesterday's Google Update Was... a Doozy 😕
14 Jan 2020
Contributed by Lukas
Google’s core update yesterday brought high volatility A new tool will reveal how changing your bid strategy would affect your campaigns Instag...
Your Ads Will Cost More... and You're Gonna LIKE It, Mister!
13 Jan 2020
Contributed by Lukas
You’re gonna pay more for ads — and you’re gonna like it! Good news for B2B marketers Google puts a face on their search ads And surprise...
Does 'Digital Engagement' Belong in the C-Suite?
10 Jan 2020
Contributed by Lukas
Facebook doubles down on Groups The world’s first gender-specific podcast network has launched And now people you EXCLUDE from seeing your ads ...
Stop. Blocking. Complainers.
09 Jan 2020
Contributed by Lukas
Are you one of the 40% of brands who BLOCK people who complain about you on Twitter? You probably need a marketing strategy for smart speakers now ...
A HUGE Change to Twitter is Coming
08 Jan 2020
Contributed by Lukas
NOTE: In this episode, I mention that the full script is in these notes. Turns out, there’s a character limit, so that’s not happening after all. ...
🎶 Things That Make You Go Hmmmm 🎶
07 Jan 2020
Contributed by Lukas
Twitter is set to shut its analytics site down Facebook bans deepfake videos… but of course there’s a catch What should we call single-set ad...
That Web Site is Ugly As Sin. (And It's 100% Deliberate.)
06 Jan 2020
Contributed by Lukas
Twitter launches a brand new ad placement It’s D-day for children’s brands on YouTube Yes, Instagram’s growth rate is on the decline And ...
"Alexa, Create More Long Tail Keywords Please."
03 Jan 2020
Contributed by Lukas
Facebook ads manager gets another placement — a HUGE one How will Siri and Alexa affect your brand’s SEO strategy TikTok SAYS OMG, we totally...
Google's Huge New Year Update... Didn't Actually Happen
02 Jan 2020
Contributed by Lukas
GOOGLE makes it easier for your brand to collect reviews Did Google push out a HUGE algorithm update on New Year’s Eve? A reminder to get your ...
Guess Who's Set to Dominate Influencer Marketing? (Hint: F___book)
19 Dec 2019
Contributed by Lukas
Facebook tracks you even with Location Services off and that’s a good thing? Ad platforms OTHER than the Big Two are starting to round up the wag...
Add "Google Cameos" to Your Brand's Next Video Strategy
18 Dec 2019
Contributed by Lukas
Why your next video strategy may include something called Google Cameos What costs more? Clicks on Facebook or Clicks on Twitter? Instagram is se...
Solid Updates to Facebook Live and LinkedIn Groups
17 Dec 2019
Contributed by Lukas
Facebook’s Live Video service just got a solid update LinkedIn Groups also got some nice new features And the top five most downloaded apps for...
That's a Nice Lookalike You've Got There. Be a Shame if Something Happened to It...
17 Dec 2019
Contributed by Lukas
I know you WANT to, but don’t you dare touch that lookalike audience A couple of year-end content ideas for those of you on Snapchat Twitter ju...
Is Your Platform Not Showing Incoming Facebook PMs?
13 Dec 2019
Contributed by Lukas
Here comes the “While Binge-Watching” targeting option Here’s the WORST possible time to tweet your news release out Finally, Swipe Up to C...
Wait... Does the 'Link in Comments' Trick Actually Work?!
12 Dec 2019
Contributed by Lukas
Will the “link in the comments” trick get your post de-ranked? Facebook releases its brand collaboration tool What is hybrid-messaging and wh...
How the BBC Added 10,000 Followers EVERY DAY
11 Dec 2019
Contributed by Lukas
They added 10,000 new followers a day — without a penny in ad spend. Here’s how they did it. If you’re outsourcing your content creation, you...
ShareKit.io — Change any link's social media preview
10 Dec 2019
Contributed by Lukas
How do you get your closed Facebook AD account re-opened? In at least one case, apparently by BRIBING an employee there A primer on last-action att...
Using Dynamic Content Ads? You'd Better Sit Down For This.
09 Dec 2019
Contributed by Lukas
We learn the REAL reason Instagram is hiding Likes — and it has nothing to do with the mental health of its users Canva gets ready to launch a vi...
Is the Era of Personalized Marketing Already Over?
06 Dec 2019
Contributed by Lukas
Have most digital marketers have given up on personalization? Four primary content marketing trends you should know about going into 2020 Google ...
Broad or Lookalike: Which is Better?
05 Dec 2019
Contributed by Lukas
Facebook is suing advertisers over deceptive practices A nice addition for those of you who are face-deep in Search Console every day Better chec...
How to Rent Your Pixel for Fun and Profit
04 Dec 2019
Contributed by Lukas
Now, you can syphon pixel data from brands in your market space Facebook ratchets up its ad enforcement Twitter widens availability of brand lift...
Wait, what?! Michael Bloomberg owns TicToc?!
03 Dec 2019
Contributed by Lukas
Instagram’s likes are back — and Instagram’s not going to like that MORE global brands put digital marketers in the C-suite Some clever cus...
How Robots That Call You 'Assface' Are The Future of Digital Marketing
02 Dec 2019
Contributed by Lukas
NOW do you believe mobile is important?! How Google’s zero-click strategy is affecting your brand Who’s on Snapchat? Boomers, that’s who! ...
Thanks for nothing, Facebook.
28 Nov 2019
Contributed by Lukas
Facebook crashes. Big time. TikTok under fire Social ad buying is bigger than analysts expected And Twitter backs down The Premium feed, with ...
How the Instagram Explore Algorithm Works
26 Nov 2019
Contributed by Lukas
Some new numbers on the market penetration of both TikTok and Snapchat A dive into the algorithm of Instagram’s Explore tab Pinterest ecommerce...
"Yeah, uh, about those conversions we said you had...." 🤥
25 Nov 2019
Contributed by Lukas
TikTok goes after Instagram’s e-commerce features Turns out advertising Reddit may not be such a bad idea after all Why the SEO tactics you’r...
YouTube is the new Edgelord!!!!!!
22 Nov 2019
Contributed by Lukas
YouTube is the new edgelord Twitter finally fixes their authentication quagmire It’s been a bad week for SOMEBODY at Google And some Black Fr...
Only Pay for Your Ad When Someone Visits Your Store
21 Nov 2019
Contributed by Lukas
A new pricing model comes out — paying per physical store visit Facebook now has a bug status page for Ads Manager. And the page… has a bug. ...
Have You Been Calculating ROAS Wrong?
20 Nov 2019
Contributed by Lukas
Some potentially good news about social ad prices heading into Black Friday A brilliant way to keep bad customers out of your targeting groups Is...
Facebook Scares the Crap Out of Social Media Managers
19 Nov 2019
Contributed by Lukas
One huge brand removes tracking pixels entirely from their site Why you shouldn’t trust Facebook’s suggested post times Snapchat now allows m...
Are All Your FB/IG Stories About to Be Cropped?
18 Nov 2019
Contributed by Lukas
Google tries its hand at social media again, if only barely Facebook’s change to vertical videos will impact a LOT of marketers Is TikTok about...
New Groupings, New Placements, and New Ads Platform
15 Nov 2019
Contributed by Lukas
Twitter changes its mind on blocking cause-related ads A nice update to Creator Studio for agencies or multiple-location brands A new placement l...
Facebook knows best. I SAID, FACEBOOK KNOWS BEST!!
14 Nov 2019
Contributed by Lukas
Facebook might be removing your ads’ link descriptions Yes, your Return on Ad Spend metric is down. Everyone’s is. Adobe rolls out a real-tim...
Which Video Format Performs Best — Square? Vertical? Wide? We have the answer.
13 Nov 2019
Contributed by Lukas
YouTube wants to know how kid-friendly you are Which video formats perform best on Facebook? We have the answer A nice new feature from LinkedIn ...
Facebook Pulls One of the Best Ad Formats Around 😡
12 Nov 2019
Contributed by Lukas
Facebook’s ads manager crashes Instagram is positioning itself against TikTok Google will narc on your brand’s web site And Facebook pulls ...
A New Way to Spy on Your Competitors' Ad Targeting
07 Nov 2019
Contributed by Lukas
Catalog ads in What’sApp Facebook’s new campaign recommendations aren’t really helpful at all A new way to see the targeting your competito...
Play Stupid Games, Win Stupid Prizes
06 Nov 2019
Contributed by Lukas
Ad Recall lift studies — now, without a huge budget. But there’s a catch. YouTube launches Shopping ads just in time for the holiday season A...
Oh, You're Gonna Get CBO, Buster!
05 Nov 2019
Contributed by Lukas
Instagram is locking brands out of their accounts. Again. Facebook plans to limit how many ads you can run at one time. Some nice tips on getting...
Facebook ad competition is ⬆UP... but costs are ⬇ DOWN?!
01 Nov 2019
Contributed by Lukas
More competition for Facebook ads — but ad costs are... DOWN? Facebook shuffles around its video metrics Google’s new all-in-one Wordpress co...
Instagram hates you.
31 Oct 2019
Contributed by Lukas
Instagram’s having a temper tantrum — again Snapchat updates its bid recommendations VR isn’t catching on as fast as Zuckerberg thought it ...
RIP CMOs
30 Oct 2019
Contributed by Lukas
Muted colour palettes are all the rage TikTok’s ads platform is feeling growing pains And if your Facebook Return on Ad Spend is down… we may...
What Top-Performing Email Marketers Are Doing (That You're Not)
29 Oct 2019
Contributed by Lukas
Facebook moves into the medical space and I am both creeped out AND excited Etsy goes very low-tech to help drive online holiday sales What you S...
🍆 🍑 = 📵
28 Oct 2019
Contributed by Lukas
Keep those comments coming from your users, Or Instagram might have to shun you When are people most receptive to a call-to-action? A new study has...
TikTok is Way, Way Bigger Than You Think
24 Oct 2019
Contributed by Lukas
Twitter stock crashes today — all because of a bug on their Ads Platform Google launches a special web series for people just starting out in SEO...
Oh, What a Difference 0.1 Stars Makes
23 Oct 2019
Contributed by Lukas
A clever YouTube series coming that Gen-X and Boomers may identify with Even more people are tuning into podcasts. Normal people now. Not just the ...
Are Instagram Carousel Posts Driving Your Metrics Down?
22 Oct 2019
Contributed by Lukas
Do Instagram carousel posts still drive your metrics DOWN? We have some new data. The AMP format moves to email, and it could usher in higher email...
Is Facebook About to Screw Up Lookalike Audiences?
21 Oct 2019
Contributed by Lukas
Is Facebook about to screw up Lookalike Audiences? A smart new marketing tool for musicians who are on YouTube What happens when you post TOO MUC...
Google Ads Finally Fixes Its Huge Reporting Problem
18 Oct 2019
Contributed by Lukas
Google finally fixes its attribution window reporting Facebook rolls out Search ads… but there’s a catch. Actually, there are two catches. Ep...
Another One Bytes The Dust
17 Oct 2019
Contributed by Lukas
Your Facebook Page’s organic impressions are about to drop Snapchat is testing Dynamic Ads A new way to control how your brand’s web site app...
Goodbye, Grey Checkmark. We Hardly Knew You.
16 Oct 2019
Contributed by Lukas
Kiss your pretty Facebook Verified badge goodbye YouTube is ending support for third-party pixels — what that means for YOUR campaigns And TikT...
Reddit and Snapchat sitting in a tree — C-O-P-Y-I-N-G
15 Oct 2019
Contributed by Lukas
Some really nice new Google ad formats just in time for the holidays Pinterest’s new Feed Customization feature may spell increased engagement fo...
This Script Will Fix Your Most Common Google Ads Mistakes
11 Oct 2019
Contributed by Lukas
On the show: This little script may save you thousands of dollars in mistaken Google Ads spending One of the strongest brand video hosting platform...
Come on. Quora?! COME ON....
10 Oct 2019
Contributed by Lukas
On today’s show: Big changes to Facebook’s e-commerce abilities… did you know they even had any? Don’t worry if you haven’t verified your...
Are Instagram DMs coming to the Desktop? 🤞🏻
09 Oct 2019
Contributed by Lukas
On today’s show: Instagram DMs may be coming to the desktop soon! YouTube finally overtakes Netflix in the hearts and minds of teens You can no...
Social Media Killed the Newspaper Star
08 Oct 2019
Contributed by Lukas
On today’s show: It happened folks. Social media overtakes print media in ad spending Facebook rolls out Messenger objectives in Stories Google...
Don't Believe the (Mobile) Hype
07 Oct 2019
Contributed by Lukas
On today’s show: Is TikTok starting to piss off its top influencers? Turns out mobile conversions are NOT all the rage Google confirms that bac...
A Deep Dive Into the TikTok Algorithm
04 Oct 2019
Contributed by Lukas
On today’s show: Want your brand on TikTok? We break down its algorithm today Instagram is opening the door a little more to AR ads How do you ...
Filled with Sadness and Disgust? Fantastic! 👍🏻
03 Oct 2019
Contributed by Lukas
On today’s show: Now you can schedule Instagram Stories from the Desktop! At least if you use Buffer. Facebook’s launched yet another app tryin...
Hacking the LinkedIn News Feed (Legally)
02 Oct 2019
Contributed by Lukas
On today’s show: You may be looking a little harder to find your Twitter DMs soon Some nice tips on cracking LinkedIn’s news feed algorithm F...
The Solution to Crashing Influencer Results? 🤖 ROBOTS!!
01 Oct 2019
Contributed by Lukas
On today’s show: There’s no list of words you can’t use in a YouTube title right? Wrong. I know this won’t shock anyone, but Facebook is te...
H1 tags are really important! Naw, just kidding.
30 Sep 2019
Contributed by Lukas
On today’s show: Ready the cannons! Instagram’s starting to fire its e-commerce weapons. Brand managers who have to sort through thousands of Y...
How DARE You!
27 Sep 2019
Contributed by Lukas
On today’s show: A sneak peek at how Facebook plans to lure young consumers back to its platform The Russians are coming! Tik Tok’s getting e...
Did Facebook deliver your ads to the WRONG audiences? Yeah, maybe.
26 Sep 2019
Contributed by Lukas
On today’s show: What happens to reach when you don’t post ANY caption on your Instagram posts? A big glitch on Facebook’s ads platform may h...
We're All Just Sims In Mark Zuckerberg's Eyes
25 Sep 2019
Contributed by Lukas
On today’s show: This year, people expect LESS from your brand on social media! Facebook adds "Learning Limited" column to reporting Re...
Go home, Twitter. You're drunk.
24 Sep 2019
Contributed by Lukas
On today’s show: Better check your brand’s position in Google today Facebook adds real-time product catalog updating Twitter once again prove...
Has iOS 13 Screwed Up Google Analytics?
23 Sep 2019
Contributed by Lukas
On today’s show: Your Google Analytics data may be all screwed up. And it seems to be Apple’s fault. YouTube tries its hand at AI-based ad opti...
I'm Sorry, They're Watching Stories... WHERE?!
20 Sep 2019
Contributed by Lukas
On today’s show: Stories are everywhere. But which platform do USERS prefer? You’re not going to believe it Snapchat offers up an ads database ...
Conversions are down. It's not your fault.
19 Sep 2019
Contributed by Lukas
On today’s show: Yes, your Facebook campaign conversions are down. No, it’s not your fault. How will Google’s new ranking policy affect marke...
Your Instagram Account Has (Not) Been Compromised
18 Sep 2019
Contributed by Lukas
On today’s show: Manually posting Stories from your smartphone might be a thing of the past soon Your brand’s Instagram account has been compro...
All Your Video Timestamps Are Belong to Us
17 Sep 2019
Contributed by Lukas
On today’s show: A BIG opportunity in video SEO comes to YouTube Adobe’s new artificial intelligence tool may make lives easier for social med...
You Can't Handle the PNGs
16 Sep 2019
Contributed by Lukas
Today: Facebook may be shutting down an important part of LINK ads LinkedIn finally joins the Live Video party And expect another placement in ...