Today in Digital Marketing

179: Empowering or Exploitative?

23 Jun 2020

Contributed by Lukas

A new study on marketing webinars…. Google is testing a strange addition to business search listings… Did brands go OVERBOARD when it came to thei...

178: Facebook Buys a Big Part of Microsoft

22 Jun 2020

Contributed by Lukas

A new way to target people likely to BUY things from you on Facebook… Spotify’s clever new ad format might help you drive more sales… How to get...

177: Is Google the Next Pinterest?

19 Jun 2020

Contributed by Lukas

Today: The Google Guarantee and how it might get you more customers…. Facebook increases its video ad inventory…. Finally, links in Instagram capt...

176: Finally… Links in Instagram Captions (Sort Of)

18 Jun 2020

Contributed by Lukas

Today: The Google Guarantee and how it might get you more customers…. Facebook increases its video ad inventory…. Finally, links in Instagram capt...

175: You Won’t Believe What Google Is Banning Now!

17 Jun 2020

Contributed by Lukas

Many direct to consumer advertisers reporting numbers from their Facebook ad campaigns are just abysmal. Also today: targeting parents may become easi...

174: Is Google Revealing Too Much About Your Business?

16 Jun 2020

Contributed by Lukas

Google appears to be scraping web sites and Facebook pages to discover the real names of some business owners, and then putting those names right on t...

173: Which of These Two Lines is Longer: I or |

15 Jun 2020

Contributed by Lukas

It’s perhaps one of the worst kinds of mistakes you can make as a digital marketer. Believing you had more results than you actually did. And Facebo...

172: The Myth of the 51% Majority

12 Jun 2020

Contributed by Lukas

Google added something product marketers will appreciate… there’s new brand experience format available on Snapchat… Seems to be a lot of bugs o...

171: This Podcast is Sick.

11 Jun 2020

Contributed by Lukas

Some big changes to ad campaigns over on Google — especially if you are in certain categories. I know you thought you knew the restrictions to your ...

170: Metrics and Morality

10 Jun 2020

Contributed by Lukas

Facebook is finding itself at the heart of a number of controversies these days, not the least of which is whether to leave the U.S. president’s pos...

169: It’s Time. Delete Your Grey Account.

09 Jun 2020

Contributed by Lukas

It might be one of the most requested features that digital marketers have had for Facebook in years. And now, that feature is rolling out. But… it’...

168: Can We Legally Use Embedded Instagram Posts or Not?!

08 Jun 2020

Contributed by Lukas

So which is it anyway? Do we have the right to use embedded Instagram images on our brand’s web site? After all, that UGC can make for some compelli...

167: Why Marketers LOVE Programmatic Ads

05 Jun 2020

Contributed by Lukas

Instagram’s latest test could prove useful for e-commerce brands... A case for why marketers should use customer data platforms... A new survey find...

166: A Glimmer of Digital Hope

04 Jun 2020

Contributed by Lukas

Digital advertising’s post-COVID future looks better than expected... YouTube is helping creators drive merch sales... Google Ads is testing a tool ...

165: Managing COVID Messaging Burnout

03 Jun 2020

Contributed by Lukas

A PSA from Google to website owners... A new Facebook feature helps users hide their history... Snapchat’s Dynamic Ads go global... And, why you mig...

164: A Hashtag, a PSA, and a Mystery

02 Jun 2020

Contributed by Lukas

A new hashtag has taken Instagram by storm... A PSA to update your iPhone — and why... LinkedIn just gave advertisers more options... And, a Google ...

163: Brands and #BlackLivesMatter

01 Jun 2020

Contributed by Lukas

Big brands speak out about the Black Lives Matter movement... Facebook is running a new ID check on select profiles... YouTube’s new feature might m...

162: Trump’s Twitter Fight is YOUR Problem Now

29 May 2020

Contributed by Lukas

Trump’s fight with Twitter may have a DIRECT impact on YOUR marketing work… Details on Google’s next big algorithm update… Facebook tries to p...

161: What’s that App Called Again? You Know The One...

28 May 2020

Contributed by Lukas

Facebook Marketplace opens up to brands… We have a new Instagram ad placement… CMOs are becoming more diverse, as a group… and the Spark AR Stud...

160: The End of Instagram Influencers?

27 May 2020

Contributed by Lukas

Google launches very Facebook’ish ads… How to eliminate people unlikely to buy from you from your Facebook audience set… Are Instagram influence...

159: Why Is Google Rewriting Your Metadata?!

26 May 2020

Contributed by Lukas

Amazon fights the loss of third-party cookies with first-party podcasts, retail ecommerce marketers just got some big love from Google Ads, why Google...

158: Ready Player One

22 May 2020

Contributed by Lukas

Facebook’s special app just for digital marketers actually DOES something now… a new Reddit-based project aims to help people in the online advert...

157: The Lovers, The Dreamers, and Me. 🌈

21 May 2020

Contributed by Lukas

Facebook and Instagram Stories come to desktop, Twitter’s stories continue rolling out around the world, a case study of which bid option performs b...

156: TikTok’s Ad Algorithm Revealed

20 May 2020

Contributed by Lukas

We learn a bit more about how TikTok places ads… Facebook expands its test of mid-roll video ads… Does your brand have a policy for when “no rep...

155: Time to Revamp Your Pandemic-Themed Ads

19 May 2020

Contributed by Lukas

In today’s episode — Facebook launches a fully integrated in-app shopping experience… YouTube’s new video catalog offers some enticing new cat...

154: Special Episode: B2B Digital Marketing in a Post-Pandemic World

18 May 2020

Contributed by Lukas

It's a stat holiday here in British Columbia, so in lieu of a regular show, here's the full conversation I had this week with Mark Emond. Mark...

153: Facebook Just Paid $400 Million for Your Thoughts

15 May 2020

Contributed by Lukas

In today’s episode — the real reason Faceook bought GIPHY. Plus, how is consumer behaviour shifting now that we’re in the next phase of the pand...

152: Blitneey Speers

14 May 2020

Contributed by Lukas

Produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Help Spread the Word! • Review this podcast at rate...

151: The Campaign That Ran $100 Cost-PER-COMMENT

13 May 2020

Contributed by Lukas

Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? engageQ.com Today’...

150: How to Stop CBO Ad Sets (Without Stopping CBO Ad Sets)

12 May 2020

Contributed by Lukas

Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? engageQ.com Today’...

149: TikTok Removes…. MUSIC?!?!!

11 May 2020

Contributed by Lukas

Welcome Product Hunters! Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social m...

148: Is That a New Ad Format In Your Pocket, Or… ?

08 May 2020

Contributed by Lukas

Welcome Product Hunters! ❤️ This is Friday's episode. Monday's comes out at 5pm ET / 2pm PT — so be sure to Subscribe so you don't m...

147: What We Learned About SEO From Yesterday’s LinkedIn Blackout

07 May 2020

Contributed by Lukas

Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? engageQ.com Help ...

146: Nausea on the Google See-Saw

06 May 2020

Contributed by Lukas

Thanks to Tresta.com for sponsoring today's episode. Business calling, texting and call management in an easy to use app. Today in Digital Marketi...

145: Did You Drop Off Google’s Page One Too?

05 May 2020

Contributed by Lukas

Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? http://www.engageQ....

144: Why You Should Stop Saying ‘Unprecedented’ in Your Marketing

04 May 2020

Contributed by Lukas

Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? http://www.engageQ....

143: “You talk too fast. Sit up straighter. Stop saying Um.”

01 May 2020

Contributed by Lukas

Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? http://www.engageQ....

142: New YouTube and TikTok Ad Placements

30 Apr 2020

Contributed by Lukas

Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? http://www.engageQ....

141: togethertogethertogethertogethertogethertogether

29 Apr 2020

Contributed by Lukas

Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http:...

140: This Checkmark Costs $1 Million: ✅ (And hello Product Hunters!)

28 Apr 2020

Contributed by Lukas

CAN YOU HELP? Vote this podcast up on Product Hunt today! Visit https://bit.ly/podcast_ph then click the “Upvote” button. Thank you! ❤️ On tod...

139: How Has COVID-19 Changed Social Media Engagement?

27 Apr 2020

Contributed by Lukas

Today, a special episode: Sprout Social's research on how COVID-19 has changed how consumers engage with brands on social media. Advertise on the ...

138: I’m sorry, HOW did you know I’m pregnant?!

24 Apr 2020

Contributed by Lukas

Facebook removes a controversial targeting interest Will we filthy marketers soon be able to target people based… on their medical condition? L...

137: WARNING: Episode Contains High Levels of Cringe

23 Apr 2020

Contributed by Lukas

The pandemic is going to change your brand messaging for longer than you think A BIG change coming to Google Ads Will TikTok’s video upload abi...

136: [PODCAST HOST BASED IN CANADA]

22 Apr 2020

Contributed by Lukas

Everything’s coming up TikTok. So… how’s Snapchat doing? What Instagram’s cofounders have been working on since they left Facebook And th...

135: I Obviously Don’t Know Anything About Oil.

21 Apr 2020

Contributed by Lukas

Google makes its Product Listings FREE Pinterest latest trends report has some good ideas if you’re desperate for pandemic-appropriate content ...

134: Has Buffer Killed Its “Reply” Product? (Answer: Yup)

20 Apr 2020

Contributed by Lukas

Why You Can’t Trust YouTube’s Newest Metric Google is handing out free ads. Does YOUR brand qualify? Quora revamps it ads manager Can you h...

133: Campaign Review Delays Will be the New Normal for a While

17 Apr 2020

Contributed by Lukas

Your brand should soon be able to livestream on your Instagram AND Facebook Page — at the same time There’s a new Reaction Emoji for COVID-19 ...

132: An Important Court Ruling about User-Generated Content

16 Apr 2020

Contributed by Lukas

Most digital agencies say they’ll be fine after the pandemic Learn more about the ad campaigns your competitors are running Are we about to see...

131: Facebook Ads Are Ridiculously Cheap Right Now

15 Apr 2020

Contributed by Lukas

New stickers from Instagram to help small businesses Give your naughty Facebook group members longer time-outs Where will you get the best ad res...

130: What Consumers Want to See in Ads During a Pandemic

14 Apr 2020

Contributed by Lukas

How consumers want YOUR brand messaging to change during the pandemic YouTube releases a tool to make video ad creation EASIER And Instagram Live...

129: Why I Rage-Quit Social Media Yesterday

09 Apr 2020

Contributed by Lukas

Some good news for agencies that were about to be cut from Google’s partner program The one ad placement on Facebook you’ve probably ignored fo...

128: New Tools from Pinterest, LinkedIn, Spotify, and Agorapulse

08 Apr 2020

Contributed by Lukas

What will consumer behaviour look like three years AFTER the pandemic? Agorapulse adds some nice new features Spotify’s ads platform is expandi...

127: The Link Building Strategy You Need to Stop Doing

07 Apr 2020

Contributed by Lukas

How to get your Facebook ad campaign bumped to the front of the review queue Your brand’s content is less likely to go viral on one of Facebook’...

126: Is Google’s Secret Algorithm About to be Revealed?

06 Apr 2020

Contributed by Lukas

Will a court case expose Google’s highly confidential search algorithm? We have a new marketing platform - and already, millions of eyes are on i...

125: What Your Brand Should Upload to YouTube During a Pandemic

03 Apr 2020

Contributed by Lukas

If your brand isn’t on YouTube right now, you might be missing out Twitter makes more changes — changes that NOBODY asked for All while Insta...

124: The Latest TikTok Clone? YouTube Shorts

02 Apr 2020

Contributed by Lukas

Microsoft plays nice with users who have MULTIPLE ad accounts SPROUT social rolls out a few nice upgrades Google will now let you customize your ...

123: Square or Wide? Which Performs Better?

01 Apr 2020

Contributed by Lukas

Square or Wide? Which image performs better on Twitter? Slack adds support for a competitor of theirs Chief Marketing Officers — not bullish ab...

122: Kiss Your Google Ads Rep Goodbye

31 Mar 2020

Contributed by Lukas

Google is taking away human account managers from most agencies Facebook expands its ad experiment options Instagram considering letting you live...

121: You May Be Getting FREE Google Ads Soon

30 Mar 2020

Contributed by Lukas

The United Nations wants you to make public health ads for it Google is giving out free ad credit Facebook makes its Facebook Live product more o...

120: Staying In Google When Your Business is Shut Down

27 Mar 2020

Contributed by Lukas

How to change your Google Ad campaigns amidst COVID-19 Will there soon be TWO links in bio on Instagram? TikTok’s new daily show might provide ...

119: Unpopular Opinion: Now Is a GOOD Time to Advertise Online

26 Mar 2020

Contributed by Lukas

Big updates to Pinterest’s marketing platform Some welcome additions to YouTube’s analytics Yes, your web site traffic from Google is declini...

118: SPECIAL EPISODE: How is COVID-19 Changing Social Media?

25 Mar 2020

Contributed by Lukas

A special edition today, summarizing the report from Social Bakers regarding the Coronavirus’ impact on social media. Get the full report at socialb...

117: Uh, wrong button there, Reverend...

24 Mar 2020

Contributed by Lukas

Pinterest pushes up launch of a new discover feature Twitter’s busy, but financially unstable Reddit launches a new tool that could get more en...

116: Strange Days, Indeed (and bonus episode of INSIDE)

23 Mar 2020

Contributed by Lukas

This episode contains a sample episode of my new (temporary) podcast project: "INSIDE: Voices from Quarantine". You can subscribe at http://an...

Production suspended for the time being.

16 Mar 2020

Contributed by Lukas

Hi friends, we're just swamped here at my agency helping our clients navigate this COVID-19 thing so, for the time being, I am suspending producti...

115: Finally! We Can Edit Tweets! (Sort of.)

12 Mar 2020

Contributed by Lukas

It’s here! An Edit Tweet button. Sort of. A much simpler way to make your ads augmented reality Instagram’s upcoming feature could help you b...

114: Everything Is Down ⬇

11 Mar 2020

Contributed by Lukas

Has Facebook removed an important part of their ad denial appeals process? The Coronavirus could spell VERY bad news for Facebook and Google TikT...

113: THIS IS A TITLE FOR A PODCAST EPISODE (💰sponsored)

10 Mar 2020

Contributed by Lukas

Which costs more? Twitter ads or Instagram ads? H1 tags are a thing of the past And Google Ads adds some nice tools Can you help spread the word...

112: How to Trend Worldwide on Reddit — In Just Seconds!

09 Mar 2020

Contributed by Lukas

TikTok now has FREE calls-to-action on your brand’s videos, but there’s a catch Google Ads makes some welcome changes to attribution reporting ...

BONUS: The Bizarre True Story Behind "Mana Mana"

07 Mar 2020

Contributed by Lukas

Hi friends — this bonus weekend episode has absolutely nothing to do with digital marketing. So, either enjoy or feel free to delete. I'll be ba...

111: Why is Bart Simpson Lurking Your Brand’s Instagram?!

06 Mar 2020

Contributed by Lukas

Have a mobile-only site? Prepare to drop out of Google. The best time to post on Instagram is a lie Your next ad placement might be in a push not...

110: Stop Everything and Check Your Facebook Pixel Events

05 Mar 2020

Contributed by Lukas

Your Facebook conversions might be MUCH higher than you think Hootsuite Launches a Premium Listening Platform…. At least I THINK they have? You...

109: Twitter’s new Stories are out. And they’re called...

04 Mar 2020

Contributed by Lukas

Who is fact checking Facebook’s fact checkers? Twitter’s got Stories now… only they’re not called Stories CBO is on hold And a new Inst...

108: When Good Recommendations Go Bad

03 Mar 2020

Contributed by Lukas

Will Google’s new Ads recommendations be any good? TikTok bulks up its analytics Don’t you forget about Bing And a new LinkedIn filter migh...

107: Hey LinkedIn. Do You Even WANT Advertisers?!

02 Mar 2020

Contributed by Lukas

Byte tries to get a chomp on TikTok’s audience Twitter could be in for some big changes soon Sprout Social simplifies content publishing And ...

106: {following}

28 Feb 2020

Contributed by Lukas

Ding dong, the bots are dead. TikTok’s growth may level off soon. A new potential way for your brand to thumbstop on Facebook And my plea to ...

105: Jen, Stop Pouring My Beer Down the Sink!

27 Feb 2020

Contributed by Lukas

How to get 5 billion views on TikTok The one platform we thought was immune from Stories is no longer immune How do you market your product when ...

104: 3.4k 👍🏻 476 💬

26 Feb 2020

Contributed by Lukas

Does Social Proof on a Facebook Ad REALLY make it better? You might be surprised. Soon, we should be able to use Hide Replies in our third party to...

103: TikTok Porn?!

25 Feb 2020

Contributed by Lukas

Vimeo's video creation tool is mediocre and its pricing is disappointing Twitter explains why you should stop using hashtags Google can help ...

102: Facebook’s New App for Brand Managers is Stupid

24 Feb 2020

Contributed by Lukas

Looking for the link to BrandMentions? —> http://bit.ly/todsumo (affiliate link) How to get a brand monitoring service for pennies on the dolla...

101: Oh, California…. 😬

21 Feb 2020

Contributed by Lukas

Check your Facebook retargeting because it might be stalled out Twitter’s latest bug could expose your brand to some embarrassment The opportun...

100: ONE HUNDRED EPISODES (and counting) 😊

20 Feb 2020

Contributed by Lukas

Another day, another Facebook ads bug Snapchat adds Swipe Up to Call… but will any of their users actually use it? Photoshop adds some tools wh...

99: Stories Finally Coming to Twitter?

19 Feb 2020

Contributed by Lukas

Twitter joins the Stories party Canadians can finally hear music Google Ads turns on automatic sharing And one social media influencer pranks h...

98: Will Users Be Able to Opt-OUT of Facebook’s Algorithm Soon?

18 Feb 2020

Contributed by Lukas

Wait… we can jam more into H1 tags?! Is Facebook backing off their algorithm? Facebook says memes are bad, but lying? That’s fine. And did ...

97: 🎵 Renegade Renegade Renegade Renegade

14 Feb 2020

Contributed by Lukas

Facebook is apparently out of original ideas Why aren’t we marketing more on Alexa? Getting the culture right on TikTok And your biggest e-co...

96: 🍸 Your Social Media Manager Needs a Stiff Drink.

13 Feb 2020

Contributed by Lukas

Agorapulse adds a nice feature for agencies, but there’s a catch Google will be making it harder to maintain your Partner status soon And Faceb...

95: It’s a Bird, It’s a Plane, It’s Facebook?!

12 Feb 2020

Contributed by Lukas

Will the next TV show you watch be in vertical format? A powerful YouTube discovery tool launches - but it ain’t cheap WhatsApp is way, way big...

94: 🦄 Unicorns, I love them. ❤️

11 Feb 2020

Contributed by Lukas

Can you help spread the word? Review this podcast at https://ratethispodcast.com/today AND/OR click https://ctt.ac/o713H to preview a tweet you can...

93: Go Home, Quora. You're Drunk.

10 Feb 2020

Contributed by Lukas

A strange bug at Google My Business Some nice changes coming to Shopping campaigns on Bing How will Instagram’s new revenue share affect YOUR ma...

You Can't Automate Telling Your Brand Story

07 Feb 2020

Contributed by Lukas

A strange bug at Google My Business Some nice changes coming to Shopping campaigns on Bing How will Instagram’s new revenue share affect YOUR m...

Finally... Pixels in Facebook Groups! (Sort of.)

06 Feb 2020

Contributed by Lukas

Here’s how you can pixel and advertise to people in Facebook Groups! Google Shopping ads have a new placement — one that’s huge Bing went d...

Bye Bye, Mid-Rolls ☹️

06 Feb 2020

Contributed by Lukas

Snapchat has some catching up to do Facebook will now let you send price drop alerts to customers in Messenger LinkedIn now lets you spy on the a...

Last night, I had the strangest dream.

04 Feb 2020

Contributed by Lukas

How does overlaid text on your Instagram images affect your reach? YouTube is killing it in ad revenue A couple of things you should check if you...

CaN cAsE-senSiTiVE uRLs hUrT yOuR gOoGLe RaNkiNG?

03 Feb 2020

Contributed by Lukas

Does case-sensitivity matter on your brand’s web page? Google may be showing photos of your business that you DON’T want out there How does y...

This Episod...... [SEE MORE]

31 Jan 2020

Contributed by Lukas

How much will a TikTok influencer cost you? Maybe less than you think. Amazon reveals its plans for brands BEYOND e-commerce Snapchat launches a ...

Facebook Has a B*tthole Problem

30 Jan 2020

Contributed by Lukas

Facebook has more advertisers than ever. So why did its share price fall? Google drops a campaign setting that a lot of us use Microsoft adds som...

Will Location Marketing Save Us from the Cookiepocalypse?

29 Jan 2020

Contributed by Lukas

Google just can’t make up its mind on how to compete with TikTok Will location marketing rescue us from the coming cookie-pocalyse? One of the ...

Here Come the TikTok Journalists

28 Jan 2020

Contributed by Lukas

Vine is back, baby! And it’s… underwhelming. Your Google ads are getting more clicks… here’s why you DON’T want that Pinterest launches...

Jack Dorsey Will Break Your Heart 💔

16 Jan 2020

Contributed by Lukas

Facebook backs away from place ads on Whatsapp Microsoft drops an important search results metric Google thinks it has a better way to showcase a...

Two Years... and Counting... ☹️

15 Jan 2020

Contributed by Lukas

A big change to Google Chrome may impact your ad campaigns Facebook’s changing its Ads UI again, and this time… it’s terrible And LinkedIn ...