Ruud Zanders a farmer who went to bankruptcy that started questioning the role of animals in the food industry. And that is how he became the visionary founder of Kipster, as he shares his mission to feed the world sustainably and ethically. In this episode of Tomorrow's Bites, Zanders discusses his innovative approach to producing animal-based products, emphasizing the reduction of animal consumption and the use of waste streams to feed animals, promoting a circular economy. Zanders gets deep into the challenges of sustainable poultry farming, from adapting models to different regulations to balancing animal welfare and carbon footprint goals. He advocates for transparency in the food industry to build consumer trust and education, addressing skepticism from traditional farming sectors with a call for open dialogue and collaboration. Zanders emphasizes the need for clear government policies and collective action to combat climate change and biodiversity loss, urging listeners to engage in constructive conversations and drive innovation towards a better, more sustainable food system. We discussed: How Ruud Went from Conventional Farmer to Found Kipster The Challenges in Implementing Waste Streams Can We Feed a Growing Population with the System of Kipster Why Ruud Recommends to Eat More than Plant-Based Alternatives Can Farming and Animal Welfare be Compatible? Is Feeding Animals with Food Waste Good for Animals? How Kipster Is Reducing Carbon Footprint in Farming Balancing Growth and Sustainability How Kipster Signed a Partnership with Lidl What Are the Challenges of Sustainable Poultry Farming The Lack of Transparency in Farming Skepticism and Criticism in the Farming Industry Addressing Climate Change and Biodiversity Loss in Agriculture Collaboration and Partnerships in the Food System Learning from Different Perspectives The Role of the Podcast in Creating a Better Food System Quote: “When we do everything cheaper, we need to wonder who is actually paying the price.” 🙏 LEAVE A REVIEW If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show! 👋 GET IN TOUCH WITH US 👥 ⁠⁠Linkedin⁠⁠ 📸 ⁠⁠Instagram⁠⁠ 😊 The Guest: Ruud Zanders His innovative farm: Kipster

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