We discussed with Beatriz Jacoste Lozano, director of KMZero Hub in Spain, her transformation from studying international relations to leading in the food industry. She shares how food can create a better world, emphasising the need for education, behavioural changes, and innovation for a sustainable food system.Beatriz highlights the critical role of supporting food startups, improving farmers' lives through technology, and the importance of cultural sensitivity in food solutions. She urges more support from institutions and policymakers to foster a conducive environment for food innovation. The conversation also explores key lessons for food innovators and concludes with a look at the broader goals and surprising insights of the podcast. We discussed: Food has the power to bring about change and create a better world. Education and behavioural shifts are crucial in creating a sustainable and healthy food system. Collaboration and innovation are key to overcoming challenges in the food industry. Addressing farmer livelihoods, climate change, and nutrition are urgent priorities. Improving the lives of farmers through regenerative agriculture and technology is crucial for sustainable food production. Collaboration and innovation are essential in shaping the future of the food industry. Effective communication is key in promoting and gaining acceptance for food tech innovations. Cultural sensitivity is important in developing food solutions that align with local preferences and traditions. The Spanish food innovation landscape requires more collaboration and support from institutions. Policymakers can support the food industry by creating a favourable regulatory environment. Prioritisation, teamwork, and personal growth are important for success in the food innovation space. And much more!! Quote: “You can become the changemaker for the world and yourself” 🙏 LEAVE A REVIEW If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show! 👋 GET IN TOUCH WITH US 👥 ⁠Linkedin⁠ 📸 ⁠Instagram⁠ 😊 The Guest: Beatriz Jacoste Lozano Her company KM ZERO Food Innovation Hub

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