This guest built the biggest plant-based news platform in the world and is making himself hard for a more transparent industry. Meet Robbie Locke. We delved with Robbie into his initial career in the advertising sector, where he felt conflicted about promoting products that were harmful to health, such as sugary drinks and fast food. Lockie criticised the mainstream media for its focus on sensationalism and negative news, which skews public perception and detracts from critical issues like food safety and ethical sourcing. He stressed the importance of transparency in the food industry and what practices are into place. We also discussed the role of documentaries and media platforms like Plant Based News in educating the public about the benefits of plant-based diets and addressing widespread misinformation in the food sector. In the end Robbie Lockie also presented a compelling case for why consumers should care about where their food comes from and how it is produced, underlining the interconnectedness of food production, consumer health, and environmental sustainability. We discussed: Career Background: His transition from advertising to food advocacy was driven by ethical concerns over promoting unhealthy products. Media Influence: How the media’s focus on negative news affects public perception and behaviour and how we can become aware of these practices. Food System Secrets: The lack of transparency in the food industry, particularly how it hides unhealthy and unethical practices. Health and Environmental Concerns:The negative impacts of the current food system on human health and the environment. Role of Advertising: Critique of the advertising industry’s role in manipulating consumer choices and promoting unhealthy diets. Documentaries and Education: Importance of documentaries and educational efforts in spreading awareness about food issues. Impact of Plant-Based News: His role in founding and promoting Plant Based News to educate the public on plant-based diets. Transparency Campaigning: His efforts to campaign for more transparency in the food industry. Personal Choices and Societal Impact: how individual dietary choices can lead to broader societal benefits. And much more… Quote: “We live actually in a world where people want to hear positive news. They want to hear uplifting stories." 🙏 LEAVE A REVIEW If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show! 👋 GET IN TOUCH WITH US 👥 ⁠Linkedin⁠ 📸 ⁠Instagram⁠ 😊 The Guest: Robbie Lockie Look into his companies: The Freedom Food Alliance & The Plant-Based News

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