In this episode, José from Eatable Adventures discusses the crucial role of integrating startups with the food industry to drive change. He highlights challenges in food production, the impact of technology on younger generations, and the need for sustainable food systems. José shares insights on common startup mistakes, like misreading the market, and stresses the importance of engaging with industry leaders. He also explores how open innovation is fostering collaboration between startups and corporations, with investors playing a key role in supporting this growth. How to reduce risks associated with early-stage investments. Lastly, José touches on Spain’s food innovation boom and Eatable Adventures' plans to expand in Europe and Latin America. We discussed: Integrating Startups and the Food Industry Making Farming Appealing to Younger Generations Developing Meaningful Solutions by Understanding the Market The Promising Growth of Food Innovation in Spain The Early Days of the Food Tech and Agri-Tech Market in Spain The Importance of Open Innovation Collaboration between Startups and Corporations Investment Trends in Food Tech and Agri-Tech The Future of Eatable Adventures 🙏 LEAVE A REVIEW If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show! 👋 GET IN TOUCH WITH US 👥 ⁠Linkedin⁠ 📸 ⁠Instagram⁠ 🌎 ⁠⁠Website⁠ 😊 The Guest: José Luis Cabañero Look into the company Eatable Adventures Sponsor: ⁠The Future Of Protein Production⁠ (20% off use code 'TMMB20'):

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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