What if the biggest barrier to feeding 10 billion people isn’t technology or resources—but the words we use? From labeling foods as "natural" to debates over GMOs, the way we talk about food often shapes its future more than we realize. In this episode of Tomorrow's Bites, Jack Bobo, executive director of the Rothman Family Institute for Food Studies, shares his journey from the Peace Corps to becoming a leading voice in food policy. He dives into the psychological factors driving consumer behavior, the power of communication in resolving food system tensions, and the environmental trade-offs we face in feeding a growing population. Jack advocates collaboration and innovation, emphasizing that understanding how we perceive and talk about food is just as important as the technology we use to produce it. This conversation challenges us to rethink our approach to global food systems and the choices we make for the planet’s future. In this episode we discuss: Jack's Journey: From Peace Corps to Food Policy The Role of Food in Culture and Communication Insights from Working in Government and Diplomacy Changing Minds: The Psychology of Food Choices The Importance of Language in Food Marketing Futurity: Bridging Communication Gaps in Food Innovation The Complexity of Global Food Systems and Trade-offs Feeding 10 Billion: Local Solutions vs. Global Responsibility Understanding Food Waste Dynamics Strategies for Reducing Food Waste The Future of Agriculture and Environmental Impact The Psychology of Food Choices Challenges in the Food Industry Optimism for the Future of Food 🙏 LEAVE A REVIEW If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show! 👋 GET IN TOUCH WITH US 👥 ⁠⁠Linkedin⁠⁠ 📸 ⁠⁠Instagram⁠⁠ 🌎 ⁠⁠⁠Website⁠⁠ 😊 The Guest: ⁠⁠Jack Bobo His work: Rotham Family Food Institute. His book: Why Smart People Make Bad Food Choices?

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