This week Cut The Crap Podcast features the management book, 'Make it All About Them.' Make It All About Them reveals the truth behind the traditional rules of presentations and offers sales professionals a new way forward. It explains why focusing on three key points trumps a presentation full of details, why plain English always wins over jargon, why the audience doesn't need to know how important you are but how important they are, and other effective tactics. There were 4 Golden Nuggets taken from 'Make it All About them.' ----------- Cut the Crap Podcast Stakeholders SierraSil Health was founded in 2003 to market SierraSil®, a clinically tested and shown, safe and effective mineral supplement. The company is committed to providing exceptional customer service, to being ethical in all relationships, and to supporting all health claims with real science. Go to http://www.sierrasil.com/ and enter the coupon code CUTTHECRAP for 15% off your order! Modern Earth Web Design does much more than custom web design! No matter what your business - association - organization may need in terms of improving your online presence, Modern Earth Web Design can help by providing affordable marketing solutions. Go to http://www.ModernEarth.net to book a no obligation online marketing consultation for your business! ----------- Go to CutTheCrapPodcast.com and signup to receive a summary from each episode that will highlight all of the golden nuggets shared in the podcast. ----------- Hosted on Acast. See acast.com/privacy for more information.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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