This week on Trade Legends, we sat down with Andreas Degiulio from Woodway Windows, and the conversation goes far beyond windows and joinery.Andreas shares his journey from early site work and graft to carving out a highly specialised niche in period window restoration. He talks openly about still struggling to define his “trade” and why not fitting neatly into a box has actually become one of his biggest strengths. The episode dives into the reality of old-school work ethic, how early mentors shape your standards, and why doing things properly always beats chasing shortcuts.We also explore the personal side of the journey. Andreas opens up about losing his mum at just 24 years old, the weight of responsibility that followed, and how that period fundamentally changed his outlook on work, life, and resilience. It’s a powerful reminder that behind every successful business is a story most people never see.The conversation concludes by examining the shift from site work to premium, specialist projects, the importance of charging for skill and experience, and how social media can be used to build real authority rather than empty attention. Quality over volume, long-term thinking, and pride in your craft are themes that run through the entire episode.

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