THIS INFLUENCER CHANGED OUR BRAND..."The Golden Ticket" Trade Legends PodcastIn this episode of the Trade Legends Podcast, we sit down with Nick from JJ Roofing to explore the journey of a family-run roofing business growing into a leading name in the roofing and construction supply industry. Nick shares his path from a sports science graduate to working in mental health and eventually finding his footing in marketing within the trades and helping JJ building a roofing business. He talks about JJ Roofing’s evolution from traditional brochures to building a strong in-house marketing team and embracing digital platforms like e-commerce and social media to better connect with customers.Nick walks us through the challenges and milestones of managing a rapidly expanding business. From scaling operations to nine branches and overseeing more than 100 staff, he gives insight into how JJ Roofing stays agile while maintaining its customer-first values. The conversation also highlights their digital strategy, including impactful influencer collaborations with names like Danny Madden and how in-house talent like Steve has helped shape their strong online presence. We also hear about JJ Roofing’s deep commitment to community, from sponsoring local events to supporting national campaigns like the Tool Theft Rally. Nick discusses the importance of using their platform to raise awareness on key industry issues and how staying grounded in their values has helped them grow. It’s a powerful episode for anyone interested in trades, business, or authentic brand building.Guest this week: Nick @jjroofingsupplies (Insta)Hosts:Mark @MJTiffPlumbing Alex @bigaltradelegends (Insta)

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