The really important questions when you join any company are ‘How does this organisation make money?’, ‘What are its drivers of success?’ and ‘Who makes the key decisions?’Debra has enjoyed a career spanning market research agencies and big brands, but she thinks she is happiest working in corporate Insight.She has worked for Safeway, Homebase, British Airways, British Gas and Saga before her current role at retailer Halfords, and in this conversation she reflects on the different cultures and circumstances she has experienced and the common questions that she has found to be key.Key topics discussed in this episodeDebra’s career path from agencies to large brandsThe key questions to ask and the importance of frameworksAdapting to the culture of different organisationsBuilding relationships with busy stakeholdersData journalism and the importance of the Rule of Three in communicationBuilding customer instinct with the drumbeat of customer knowledgeIf you have the ambition to transform your Insight team, please listen to our podcast!About James Wycherley, the author of Transforming InsightJames Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East. Over the last five years, over 20,000 Insight professionals worldwide have received his 5 Minute Insight emails.Resources:If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.orgCopies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.comDisclaimerThe Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.All rights reserved

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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