Personal impact isn’t just a quality for Insight leaders to focus on; it’s something we should all consider if we want to thrive and survive in a fast-moving, rapidly changing corporate environment. And it’s a critical thing for us to consider when the world of Insight as we have got used to thinking about it is unlikely to last long in its present form. Wherever you are on the AI-adoption curve, many of the skills and attributes that have given us opportunities and promotions in the past will mean less in the future. It will be all about the extent to which we can help our organisations make sense of data, apply learnings to business problems, build scenarios about future markets, and influence decision-makers to adopt the evidence-based opinions we have formed that will determine our success. And we can’t do any of these unless we have developed a personal brand that helps us get invited into the room, and once in it, demonstrate sufficient personal presence that we are invited backSo how can we increase our personal impact? Please listen to find out more! Topics DiscussedThe solutions suggested so far for those who want to shape the future of Insight (3.04)The need to increase our personal impact (6.26)Being invited to the table and then earning our right to stay (8.50)But we’re not natural self-publicists! (11.26)Revealing our personal brand values (13.13)James’s knowledge set at Barclays (15.50)Hacks we can develop (19.48) This is episode 85 of the Transforming Insight podcast. If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the secrets of successful corporate Insight teams and their leaders, as outlined in James Wycherley’s books, Transforming Insight and The Insight Leader’s Playbook, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members.You won’t want to miss this! So please subscribe - and thank you for listening. About James Wycherley, the author of Transforming InsightJames Wycherley was Director of Customer Insight and Analytics at Barclays Bank from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). He published his first book, Transforming Insight, in 2020, and his second, The Insight Leader’s Playbook, in 2025, and he hosts the Insight forums and the Transforming Insight podcast.An entertaining keynote speaker, he has presented over 50 times at Quirk’s events, a global record, and has provided thought leadership in the UK, USA, Europe, Canada, Australia, India and the Middle East.The Insight Management Academy is the world’s leading authority on transforming corporate Insight teams, and its vision is to inspire and support every Insight leader to transform the impact of Insight in their organisation. Resources:If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org DisclaimerThe Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.

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