Treyd Secrets: Supply, Sales and Scaling
Episodes
INDI Supplements: Scaling a sticky multi-channel brand
17 Mar 2026
Contributed by Lukas
Growing a sticky multi-channel brand has a lot to do with the product, and with knowing when to say no. In this episode, host Peter Beckman sits down ...
17. Peachies: Forecasting, supply & bottom-up hyper-growth
10 Dec 2025
Contributed by Lukas
In this episode of Treyd Secrets, we meet Rima Suppan and Morgan Mixon, who turned a “sad beige” essential into a fast-scaling subscription brand....
16. Dave Morrissey: Growth lessons from tech (that any brand can steal)
07 Oct 2025
Contributed by Lukas
Growing like a tech company has some to do with the tech, and a lot to do with the culture. In this episode, host Peter Beckman and guest Dave Morriss...
15. Thomas Gleeson: From ROAS land to real profitability with Storehero co-founder
15 Sep 2025
Contributed by Lukas
What is really a good contribution margin? And how should e-com businesses improve their forecasting this quarter? What are the four most important me...
14. From zero to national retail: How Mino Market scaled at lightning speed
21 Feb 2025
Contributed by Lukas
Scaling a food brand in FMCG is notoriously tough—breaking into major grocery chains from day one? Nearly impossible. But that’s exactly what Dani...
13. Antler: Scaling beyond borders and building market leaders
06 Feb 2025
Contributed by Lukas
Expanding globally is one of the biggest challenges—and opportunities—for ambitious founders. In this episode of Treyd Secrets, CEO & Co-found...
12. eEquity: How to Build an Investable Retail Brand
26 Dec 2024
Contributed by Lukas
For businesses, being “investment-ready” can unlock the next stage of growth. In this episode of Treyd Secrets, we talk to Aida Jammal, a top prod...
11. Madden Analytics: The art of inventory planning and its role in success
27 Aug 2024
Contributed by Lukas
Effective inventory management can make or break a business”, says Axel Bukowski, CEO of co-founder of Madden Analytics. So let’s explore the intr...
10. CHIMI: Dopamine culture and brand magic
09 Aug 2024
Contributed by Lukas
Join us on this episode of Teyd Secrets as we delve into the art of modern fashion brand building with Sebastian Brännen, Brand Creative Director at ...
9. Sproud: Scaling a sustainable food brand among industry titans
30 May 2024
Contributed by Lukas
The plant-based food industry is booming, and we caught up with Sara Berger, CEO of Sproud, “the alternative to the alternative” in dairy alternat...
8. Mantle: Tech-driven skincare phenomenon
16 May 2024
Contributed by Lukas
Mantle has achieved cult status in the skincare industry, but like every success story, the journey to getting there was filled with challenges, grit,...
7. Stuart Worgan: A masterclass in e-commerce finance
08 Apr 2024
Contributed by Lukas
The episode features Stuart Worgan, fractional CFO and co-founder of eClarity. Peter and Stuart discuss the intricacies of financial management in e-c...
6. Alicia Shaffer: From debt to Etsy stardom to D2C success
05 Mar 2024
Contributed by Lukas
In this episode of Treyd Secrets, host Peter Beckman interviews Alicia Shaffer, the self-taught e-commerce expert, and founder of Three Bird Nest, a b...
5. Boxbollen: Hypergrowth, extreme season peaks and influencer mastery
12 Feb 2024
Contributed by Lukas
In this episode, Peter Beckman sits down with Jacob and Victor Eriksson, brothers and co-founders of the viral TikTok sensation and growth phenomenon,...
4. Chloë Thomas: The stock management and marketing interplay and the shift to wholesale
25 Jan 2024
Contributed by Lukas
This Treyd Secrets features an insightful conversation with e-commerce and marketing veteran and thought leader Chloë Thomas. The discussion covers t...
3. BLK DNM: Cracking the luxury retail code and how fashion and blockchain fit together
11 Jan 2024
Contributed by Lukas
In this Treyd Secrets episode, host Peter Beckman is joined by André Wendt, Global Sales Director for Swedish-American fashion house and celebrity br...
2. The Stroodles story: From eco-friendly branding mastery to crowdfunding success
28 Dec 2023
Contributed by Lukas
In this episode, Peter is joined by Maxim Gellman, the founder, CEO and Chief Stroodler of the London based Eco Tableware company Stroodles. Since gai...
1. Turning inventory into profit with Ciara Stockeland
13 Dec 2023
Contributed by Lukas
In this episode, Peter Beckman, CEO and Co-founder of Treyd sat down with business coach, profit strategist and ‘Inventory Genius’ Ciara Stockelan...