Mantle has achieved cult status in the skincare industry, but like every success story, the journey to getting there was filled with challenges, grit, and a keen ear for customer feedback. We sat down with Josefin Landgård, CEO and co-founder of Mantle, to hear about her entrepreneurial journey, which also includes co-founding the healthcare unicorn Kry. The episode dives into the success of Mantle, from tech-inspired product development, to building a love brand to securing VC funding in trying times. Timestamps: 01:15 Josefin’s entrepreneurial journey04:45 Disrupting healthcare at unicorn Kry06:40 The Mantle story and mission09:20 The pandemic inception of Mantle16:05 Sprint to skin: tech-inspired skincare development21:00 Building loyalty and a love brand23:40 Sourcing the right ingredients 26:40 Finding the right suppliers27:39 The diverse Mantle channel mix30:00 Nailing VC funding against all odds34:30 The future of Mantle35:20 Josefin’s number one trade secret

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