In this Treyd Secrets episode, host Peter Beckman is joined by André Wendt, Global Sales Director for Swedish-American fashion house and celebrity brand BLK DNM (yes, Kim and Kanye wore BLK DNM leather jackets at their wedding). Discover BLK DNM's commitment to ethical consumer behavior through blockchain technology and the impact on supply chain and supplier relationships. The conversation covers sales, marketing, wholesale strategy, challenges in inventory-based retail, and BLK DNM's approaches to customer retention and international expansion. Wendt explains what the high end department stores demand from brands and emphasizes the importance of personal relationships. Time Stamps: 00:40 The story of BLK DNM05:32 The History and relaunch of BLK DNM07:25 BLK DNM’s Blockchain Technology09:12 The impact of sustainability on brand strategy11:59 Challenges in supply chain and fashion wholesale 18:37 The role of personal relations in retail partnerships20:35 Requirements from the largets department stores24:57 The future of BLK DNM: Retail strategy and expansion31:56 The Intersection of fashion and technology in BLK DNM36:48 André's #1 Treyd Secret: Create a positive future vision

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