One of the stickiest things you can do for marketing and retention in your business… host events. We’ve been doing this for our community over the last 12-ish years, and we feel like we’ve finally (sorta) cracked the code. Our Senior Community Manager at Dynamite Circle, Alex Harling, walks us through the guiding principles for hosting a 10/10 event. Apply these to your next sales call, group onboarding session, webinar, or in-person event. LINKS Share your thoughts about the podcast (takes 2 mins) (https://getperspective.ai/interview/tmba-feedback) Get 2 months of Perspective AI FREE with promo code TMBA (https://getperspective.ai/tmba) FREE Checklist: How to Host a Killer Event in 20 Steps (https://docs.google.com/document/d/14e0cea4WGDEPKZEB2Skg7b41KTPZxA9Jy-nwzgRN3q0/edit?usp=sharing) Connect with 6-, 7- & 8-figure founders in Mexico City (https://dynamitecircle.com/) The Art of Gathering by Priya Parker (https://www.priyaparker.com/book-art-of-gathering) Hang out exclusively with 7+ figure founders and join us in NYC this December (https://dynamitecircle.com/dc-black) 22 FREE business resources for location-independent entrepreneurs (https://tropicalmba.com/resources) CHAPTERS (00:01:48) The Man Behind Our Last 10/10 Event: Alex Harling (00:03:00) Why Event Principles Are Important For All Businesses (00:05:14) The Art of Gathering (00:10:40) 10 Ways to Make Money With Events (00:13:00) A New Spin on Sponsorship (00:16:50) Case Study: Breakfast Club Austin (00:18:48) The Costco Method (00:21:23) Bonus Ways to Monetize Events (00:25:08) The Biggest Challenge With Hosting Events (00:29:24) External Event Planner vs Your Ops Manager? (00:32:45) Five Principles for Killer Events CONNECT: [email protected] [email protected] Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella. PLAYLIST: “How Can I Get Customers For My New Online Sailboat Mechanic Business?” (Case Study in Location Independence) (https://tropicalmba.com/episodes/get-customers-for-online-business) How 1 New Feature Can 10x Your Pricing + 4 More Insights From DCBKK (https://tropicalmba.com/episodes/1-new-feature-10x-pricing) How to Instantly Improve Your Lead Pipeline by 20-50% (https://tropicalmba.com/episodes/improve-your-lead-pipeline)

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