A semi-retired 6-time CEO accidentally went viral on YouTube, and turned it into a real business case study. Dynamite Circle member and DC BLACK facilitator, Richard “RJ” Jalichandra, joins us this week to talk about how a small channel can still transform your company. Plus, the hidden struggles of 7+ figure founders, defining your “enough number,” and why a little retirement planning today can actually improve your decisions right now. LINKS RJ’s YouTube Channel Meet RJ and other lifestyle founders doing YouTube Hang out exclusively with 7+ figure founders in DC BLACK Bento will beat your current email bill — up to 70% off or $300 in credits CHAPTERS (00:04:18) How RJ Got Into YouTube (00:07:04) The Algorithm vs What You Want to Create (00:10:44) How to Build an Audience in 2026 (00:16:19) RJ’s Creative Process for YouTube (00:19:16) Economic Opportunities for Mid-Cap Channels (00:23:17) The #1 Struggle of 7-8 Fig Founders (00:30:16) Scale for Wealth or Optimize For Lifestyle? (00:33:10) The Importance of Retirement Planning CONNECT: [email protected] [email protected] Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella. PLAYLIST: Can Your Business Beat the S&P 500? How to Build a 6-Figure Digital Business with Claude Code 4 Ways to Start a Business From Scratch in 2026

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