When starting a business or advancing your career, or even just seeking to increase your public profile, it’s a savvy move to build momentum through content, and specifically by focusing on a particular channel. Today’s guest is an expert at doing just that. Steph Smith is the author of ‘Doing Content Right’. She’s also the host of the a16z podcast and ‘The Sh*t You Don’t Learn in School’. Steph talks to Dan about the opportunities being a creator opens up, tips on how to choose the right channel for what you’re trying to achieve, and why being data driven is so fundamental to achieving growth: “If you are doing a good job with growth, data should rule the day. You should be able to clearly say, ‘here's an aspect of our funnel that we want to run a test on, because we believe it has this upside’. And you run the test …. I've gone on to other companies that were way less data driven. That's honestly something that I really struggle with because when you are in situations where you are having to kind of say, ‘hey, let's do this project, I think it'll maybe have some impact’. It's just not compelling to me. I think most things at a company should be pretty data driven”.

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