Support us on Patreon: www.patreon.com/2njb *** When you think about Tel Aviv, what’s the first thing that comes to mind? The beautiful beaches? Rothschild boulevard? The luxurious Neve Tzedek neighborhood? All of the above? It’s hard to imagine, but until not too long ago Tel Aviv wasn’t the trendy, touristy, attractive city that it's become. It took a lot of work to make it what it is today. So, how did it happen? Today we have with us just the man who can tell us the story of Tel Aviv. A man who's responsible in large part for Tel Aviv’s world reputation. Eytan Shcwartz is the former CEO of Ir Olam - a TLV Municipal company responsible for Tel Aviv's international PR. Eitan was also the head of Tel Aviv’s communications division, a role from which hejust recently stepped down. We’re thrilled to be joined by Eyan Schwartz today to talk about Tel Aviv’s secret, its stories and its people. (Photo by Kfir Sivan)

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