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UBS On-Air: Market Moves

UBS On-Air: Paul Donovan Daily Audio 'US defunds Gen Z'

24 Apr 2024

Description

The US Senate has passed legislation defunding parts of Gen Z, with a ban on TikTok being allowed in US app stores unless the Chinese owner sells within 270 days. This potentially removes the economic activity generated by US content creators (influencers reportedly have an average income of over USD120,000—albeit with a very uneven income distribution). This economic activity may be underreported in official data, but it still takes place.

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