Everyone's racing to "do AI." Almost nobody can say what for.Brian Evergreen, Forbes AI thought leader, author of Autonomous Transformation, ex-Microsoft, Founder & CEO of The Future Solving Company joins Josh Schachter to flip the playbook.Start with a problem? That traps you in incrementalism. Be data-driven? There's no data about the future. The old industrial-era moves quietly sabotage every AI rollout.Brian's fix: solve for a future you can feel. Then reverse-engineer it with one question: what would have to be true?Inside: the reason-tree framework, the JFK moon test, and how to make renewal a panic-level no-brainer your champion fights for. You don't need the CEO's permission to start.---Want the playbook, not just the conversation? Subscribe for deep-dive, actionable breakdowns from every episode at unchurned.substack.com.---What you'll learn- Why "start with a problem" caps your upside- How "data-driven" quietly became unscientific- Why green scorecards hide a shrinking business- The JFK test for a visceral vision- The reason-tree mapping "what would have to be true"- Whether a revenue number can be a vision- Helping customers build their own vision- Starting all this without executive buy-in--- Timestamps0:00 - Preview & Introduction2:00 - Meet Brian Evergreen (Ex-Microsoft)4:30 - Why the digital-era playbook fails for AI5:25 - "Start with a problem" is an incrementalism trap6:00 - How "data-driven" turned unscientific7:19 - All green scorecards but shrinking market share8:40 - Netflix solved the same future twice9:35 - No value vision? Don't invest in AI yet12:40 - Getting over organizational inertia15:30 - The reason-tree: "what would have to be true?"18:25 - Can a vision be a number? (Replit's $1B ARR vision)19:50 - Why most "strategy" is just a SWOT board21:15 - You don't need the CEO's permission---Josh is writing a book on building customer relationships. Follow his journey and insights at www.joshschachter.com---Where to Find the GuestBrian Evergreen: https://www.linkedin.com/in/brianevergreen/Brian's Substack: https://newsletter.brianevergreen.com/---Where to Find Josh:LinkedIn: https://www.linkedin.com/in/jschachter/Unchurned Substack: https://unchurned.substack.com/

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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