Uncle Marv and Jennifer Bleam dive deep into the world of MSP marketing and sales, offering a fresh perspective on how to revolutionize your approach. They discuss: The Marketing Pendulum: Jennifer explains the concept of the "marketing pendulum" and why MSPs should avoid swinging to extremes in their marketing efforts.Overcoming the "Marketing Doesn't Work" Mindset: Learn practical strategies to shift your thinking and recognize the value of effective marketing.The Importance of Disqualifying Leads: Discover why it's crucial to identify and disqualify unqualified prospects early in the sales process.Solution Selling Best Practices: Gain insights into how to sell solutions rather than just features, focusing on solving customer problems.The Art of Discovery: Uncover techniques for conducting effective discovery calls and uncovering your prospects' true needs.Closing Techniques: Jennifer shares her perspective on closing deals naturally as a culmination of a well-executed sales process.Throughout the episode, Jennifer emphasizes the importance of adopting a holistic approach to marketing and sales, viewing it as an essential part of serving your community and protecting businesses from cybersecurity threats.Websites and Links:MSP Sales Revolution - mspsalesrevolution.comThe Wedge: How to Stop Selling and Start Winning: https://amzn.to/3Ywh5pEHow to Get Your Competition Fired Without Saying Anything Bad About Them: https://amzn.to/3YB2KZq === Show InformationWebsite: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://ko-fi.com/itbusinesspodcast

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