Uncle Marv kicks off the episode live from IT Nation Connect in Orlando, sponsored by Thread and powered by Rhythms. He first interviews Amy Roman, founder of AmplifyGTM, a go-to-market consultancy focused on MSPs and tech companies. Amy shares her journey from consumer goods to tech, explaining how she helps companies build sustainable revenue ecosystems as a fractional CRO. She emphasizes the importance of strategy and infrastructure in driving long-term results. In the second segment, Uncle Marv chats with Cole Knuth, President and CEO of FifthWall. Cole recounts his transition from the electrical industry to IT, starting his tech career at PAX8 in 2017. He provides insights into PAX8's rapid growth and the evolving MSP landscape. Both guests bring unique perspectives on the tech industry, offering valuable insights for MSPs and IT professionals looking to grow their businesses. Guests:Amy Roman: Founder of AmplifyGTM, a go-to-market consultancy for MSPs and tech companies.Cole Knuth: President and CEO of FifthWall, with previous experience at PAX8 and in the electrical industry.Websites and Links: AmplifyGTM: https://amplifygtm.com/FifthWall: https://fifthwallsolutions.com/Pax8: https://www.pax8.com/en-us/People Mentioned for Shout Outs: Jim KennedyJennifer BleamFlo RidaStone Temple Pilots === Show InformationWebsite: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://ko-fi.com/itbusinesspodcast

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