Uncle Marv welcomes Zach Kromkowski, co-founder and CEO of Senteon, and winner of the 2024 IT Nation Pitch It competition. Zach kicks things off by sharing his recent transition to van life, discussing the challenges and goals behind this lifestyle change, including plans to visit MSP partners across the country. The conversation shifts to the state of MSP conferences, with Zach offering his perspective on the increasing number and scale of events. He emphasizes the importance of lowering barriers for innovative startups to participate and suggests more focused, skill-based conference tracks. Zach then dives into Senteon's journey, from its inception as an EDR platform to its current focus on automated system hardening based on CIS benchmarks. He discusses the pivots the company made, the importance of market research, and how the COVID-19 pandemic unexpectedly aided their development process. The episode wraps up with a discussion on the complexities of system hardening, highlighting the depth of knowledge required and the value of automated solutions in this space.Links and Websites: Senteon - https://senteon.co/ConnectWise - https://www.connectwise.com/Liongard - https://www.liongard.com/Compliance Scorecard - https://compliancescorecard.com/Florida Man Puts on Helmet; Intentionally Crashes into USAA Building: https://tinyurl.com/4yruecbpZach Previous Appearance on the IT Business Podcast: https://www.itbusinesspodcast.com/672=== MUSIC LICENSE CERTIFICATE: Envato Elements Item This license certificate documents a license to use the item listed below on a non-exclusive, commercial, worldwide and revokable basis, for one Single Use for this Registered Project. Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNMLFor any queries related to this license please contact Envato Support via https://help.elements.envato.com/hc/en-us/requests/new or Envato Elements Pty Ltd (ABN 87 613 824 258) PO Box 16122, Collins St West, VIC 8007, Australia === Show InformationWebsite: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://ko-fi.com/itbusinesspodcast

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