Gene Kim brings a channel-first perspective to Absolute Security’s move into the MSP space, after years of working as a reseller and service provider himself. He shares how Absolute grew from the “LoJack for laptops” days into a firmware-embedded platform already present in over 600 million devices worldwide, enabling location, geofencing, and security controls that don’t depend on the OS. We dig into real-world concerns MSPs have today: increasing attacks targeting providers, management tools being turned against us, and the operational pain of agent drift and offline tools. Gene explains how Absolute can maintain integrity for EDR and RMM agents, auto-heal disabled services, and even restore devices that were wiped via tools like Intune—all delivered with MSP-friendly consumption-based licensing through Pax8. If you’re trying to improve uptime, reduce tickets, and differentiate your security story, this one will get you thinking differently about what “endpoint resilience” should look like. === Chapters 00:27 Introduction and Radio Row Setup 00:42 Meet Gene Kim from Absolute 02:39 From Computrace to Absolute Security 04:51 Firmware-Based Device Resilience 07:33 Pax8 Marketplace Launch 09:05 Why MSPs Matter Most 10:30 Rethinking Security for MSPs 12:39 MSP Breach Risks and Recovery 15:46 Working with Firmware-Embedded Tools 17:11 Better Inventory and Asset Data 20:18 Co-Managed Access and MSP Fit 22:18 Future Growth with Pax8 === Guest: Gene Kim, Absolute Security Website: https://www.absolute.com LinkedIn: https://www.linkedin.com/in/genekim5/ === Companies / Vendors / Products / Books Pax8: https://www.pax8.com Ivanti (formerly LANDesk): https://www.ivanti.com SentinelOne: https://www.sentinelone.com Datto: https://www.datto.com Microsoft Intune: https://www.microsoft.com/microsoft-intune Fortune 500: https://fortune.com/ranking/fortune500/ Dry Bar Comedy: https://www.drybarcomedy.com === SPONSORS: Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/ Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready === SHOW MUSIC: Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Author Username: AlexanderRufire Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

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