Presented by Thread — the AI-powered service desk transforming MSP support, automation, and productivity for today’s IT leaders.https://www.itbusinesspodcast.com/thread/Join Uncle Marv at IT Nation as he sits down with Adam Slutskin—co-founder, President, and CRO of CyberFOX—for a candid conversation about what it takes to succeed as an MSP, both as a provider and a vendor. Adam shares the inside story of how CyberFOX went from new kid on the block to a global channel force, and why fair pricing, transparent culture, and relentless community focus are essential. The episode explores the evolution of core products like AutoElevate, the impact of AI and integrations, and why building a positive, customer-centric culture is their top priority. Hear why Adam thinks most MSPs should expect—and demand—more from their vendors, and how CyberFOX aims to help partners grow with honesty and innovation. Key topics include the future of channel partnerships, the value of happy teams, and tips for evaluating vendors with real-world reputation checks.Why Listen:The evolution of the channel from ConnectWise roots to today’s landscapeVendor philosophy: “never raise prices” and value for early partnersHow to evaluate vendors using Glassdoor, Reddit, and real customer reviewsThe secrets behind thriving partner ecosystems and true product innovationExclusive, actionable advice for MSPs wrestling with platform complexity and too many dashboardsThe power of company culture, happy teams, and channel reputationPractical advice for avoiding pitfalls with PE and choosing vendors with real MSP DNALinks from the show: CyberFOX: https://www.cyberfox.comIT Nation: https://itnation.connectwise.com/ConnectWise: https://www.connectwise.comKaseya: https://www.kaseya.comNinja (NinjaOne): https://www.ninjaone.comBlackpoint Cyber: https://www.blackpointcyber.comMSP Process: https://www.mspprocess.comPassword Boss: https://www.passwordboss.comGlassdoor: https://www.glassdoor.comReddit: https://www.reddit.comSPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML SHOW INFORMATION: Website: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://ko-fi.com/itbusinesspodcast

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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