Ann Cloyd, CEO and co‑founder of Deep Tech Inc., joins me to share how she took a Mac‑focused niche supporting New York art galleries and turned it into a 30+ person, dual‑platform IT services company serving both Mac and Windows clients. She walks through why she positions Deep Tech as an outsourced IT department instead of “just an MSP,” how staying hands‑on with clients and committing to on‑site visits has built long‑term relationships and word‑of‑mouth growth, and why acquisitions became her preferred path to scale without losing that in‑the‑trenches feel. We also dig into Ann’s vision for Tech Bloom, a nonprofit apprenticeship program that pays women to learn tech support through real client work, mentorship, and a strong professional network. The big takeaway: if you want your help desk and day‑to‑day support to be a real growth engine, you need to treat relationships as a core asset, show up in person when it counts, and think creatively about building your own talent pipeline—whether that’s through acquisitions, apprenticeships, or partnership with programs like Tech Bloom. === Chapters 00:39 West Coast Versus East Coast 04:07 Art Gallery Beginnings 07:58 Going Dual Platform 09:50 Peer Groups and Women 13:13 Launching Tech Bloom 18:21 Building a Support Network 21:41 What Makes Deep Tech Different 25:29 Drive and Business Growth 28:46 Goldman Sachs Lessons 32:22 Staying Hands-On With Clients 37:32 Why Not Call It MSP === Guest: Anne Cloyd, Deep Tech Inc. Website: https://deeptechinc.com LinkedIn: https://www.linkedin.com/in/anncloyd/ === Companies / Vendors / Products / Books Tech Bloom Apprenticeship Program: https://tech-bloom.org Goldman Sachs 10,000 Small Businesses: https://www.10ksbapply.com Goldman Sachs: https://www.goldmansachs.com FileMaker Pro: https://www.claris.com/filemaker === SPONSORS: Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/ Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready === SHOW MUSIC: Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Author Username: AlexanderRufire Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

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