Most of us have helped clients “call the carrier” or work with a master agent to bring in a circuit, grab a small commission, and move on. Brian flips that script and shows how MSPs can own the relationship by bringing a bulk fiber circuit into the building, carving it up, and billing each tenant under our own brand—while still leveraging master agents and existing carrier relationships. Instead of letting AT&T, Comcast, or Verizon lock in a 10-year deal and toss a small one-time check to the landlord, this model puts the monthly recurring revenue in the MSP’s column and turns the property owner into a real partner. Chapters 01:06 Welcome to the IT Business Podcast 02:37 Embracing Mistakes in IT 14:34 Sponsored by ThreatLocker 15:41 Introducing Brian Higgins 17:13 From MSP to ISP 20:19 Understanding the Business Model 24:47 The Value of Fiber Connections 47:27 Tenant Agreements and Cash Flow 51:42 The Journey to ISP Services 58:34 Closing Thoughts and Florida Man Story Guest: Brian Higgins, Aditum Connect Website: https://aditumconnect.com LinkedIn: https://www.linkedin.com/in/brianwhiggins/ Event The Pivotal Point of IT: https://go.acronis.com/itbusinesspodcast Companies / Vendors / Products Mentioned Acronis: https://www.acronis.com Microsoft 365 (M365): https://www.microsoft.com/microsoft-365 Barracuda: https://www.barracuda.com MX Toolbox: https://mxtoolbox.com intoDNS: https://intodns.com Mail Tester: https://www.mail-tester.com Ubiquiti: https://ui.com SonicWall: https://www.sonicwall.com === SPONSORS: Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/ Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready === SHOW MUSIC: Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Author Username: AlexanderRufire Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

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