Ever struggled to get your clients to care about cybersecurity? Adam Anderson from ThreatCaptain shares how their platform helps MSPs translate complex cyber risks into clear financial impacts that business leaders understand. Find out how one MSP turned a simple simulation into $7,000 in new monthly revenue, and why talking dollars and cents is the key to winning over CFOs. Tune in for actionable insights, real-world stories, and a fresh approach to selling security.Why Listen:Learn how to turn cyber risk into business valueReal MSP stories of revenue growthThe importance of financial storytelling for salesHow to onboard and show value in one dayInsights on compliance frameworks and revenueThe “fun boat ride” approach to client conversationsGuest: Adam AndersonAdam Anderson is the CEO and co-founder of ThreatCaptain, a four-time cybersecurity entrepreneur, and a passionate advocate for bridging the gap between technical and business leaders. With a track record of successful exits and a knack for making cybersecurity accessible, Adam is on a mission to help MSPs drive real business value.Website: https://threatcaptain.com/LinkedIn: https://www.linkedin.com/in/adamandersonceo/Companies, Products, and Books MentionedThreatCaptain: https://threatcaptain.comConnectWise: https://www.connectwise.comSecurity 360: https://www.connectwise.com/platform/security/security-360NIST CSF 2.0: https://www.nist.gov/cyberframeworkHIPAA: https://www.hhs.gov/hipaa/=== SPONSORSLivestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== MUSIC Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Show InformationWebsite: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://ko-fi.com/itbusinesspodcast

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