On this episode of the IT Business Podcast, I dig deep into why customer service often misses the mark—sharing both hilarious and infuriating stories from recent tech support calls and product woes. You’ll hear about my battles with big brands like Samsung and Bosch, porting nightmares with Fusion Connect, and wins with vendors who still “get it”—plus practical shout-outs for industry friends and events like the Channel Program, ASCII Edge, MSP Summit, and TechCon Unplugged.I pull wisdom from foundational books, “Customer Service is Worthless, Customer Loyalty is Priceless” and “Delivering Knock Your Socks Off Service,” breaking down actionable principles every IT pro should adopt ASAP. Learn why your customers truly are your paycheck, how first impressions make or break client relationships, and why a simple thank you goes further than any technical fix. Tune in for takeaways, vendor picks, and a special peek at my process for keeping support human.Amazon Featured Products:Pluggable 16-in-1 Dock: https://amzn.to/41Vm8SaCustomer Service is Worthless (Jeffrey Gitomer): https://amzn.to/4pAOg7hDelivering Knock Your Socks Off Service (Kristin Anderson): https://amzn.to/46mPOsAFlorida Man: Crossbow Trash Dispute: https://em8k.short.gy/CtKGUSOther Links:Channel Program: https://www.channelprogram.comHelpt: https://www.helpt.comCynomi: https://www.cynomi.comLAN Infotech: https://laninfotech.comCapstone IT Services: https://www.capstoneitservices.comUnbound Digital: https://unbounddigital.comFusion Connect: https://www.fusionconnect.comEnGenius: https://www.engeniustech.com/SonicWall: https://www.sonicwall.comASCII Edge: https://asciievents.com/events/ascii-edge/TechCon Unplugged: https://www.techconunplugged.comSPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNMLSPONSOR MUSICItem Title: Upbeat CorporateItem URL: https://elements.envato.com/upbeat-corporate-HHAM5NZAuthor Username: music_waves_productionItem License Code: WXBA2N3UDPSPONSOR MUSIC:Item Title: An Summer Ambient CorporateItem URL: https://elements.envato.com/an-summer-ambient-corporate-GAVTRPCAuthor Username: Cozy_VibesItem License Code: TUN8XQDGWV SHOW INFORMATION: Website: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://ko-fi.com/itbusinesspodcast

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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