All business improvement is geared around doing a better job for your end customer. But in reality, so much of what you work on isn’t directly affecting them, so it’s just as important to know your internal customer.In this episode, PMI Senior Consultant Damion Albinson talks about techniques for recognising who your internal customers are, and offers some great advice on how to understand their requirements.Want to know more about working with your internal customers? Check out these PMI resources:Toolbox: Flowcharts - A quick and easy step-by-step guide that helps you use the toolOn Demand Webinar: Customer and Stakeholder RequirementsVideo: Using the Kano Model to Listen to Your CustomerPERFORMANCE IMPROVEMENT IN AN AI-DRIVEN WORLD.Save the Date. 17th March 2026.The only improvement conference for practitioners, by practitioners. More from PMI: Dive into our Knowledge Hub for more tools, videos, and infographics Join us for a PMI LIVE Webinar Follow us on LinkedIn Take your improvement career to the next level with PMI's Lean Six Sigma Certifications - now available in two new and accessible formats, built around you. Explore On Demand >> Explore Distance Learning >>

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